Braze comparisons
Braze is compared head-to-head with HubSpot Marketing Hub, Adobe Marketo Engage and SAS Customer Intelligence 360 and more: 6 head-to-heads in Marketing Automation Software, each with the specs and prices we checked.
Braze head-to-head
- Braze vs HubSpot Marketing Hub
- Braze vs Adobe Marketo Engage
- Braze vs SAS Customer Intelligence 360
- Braze vs Adobe Campaign
- Braze vs Zoho Marketing Plus
- Braze vs Freshmarketer
Braze vs each of them
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 4 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 5 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
Compare Braze with any marketing automation platform
These are the matchups our editors wrote up. The compare tool pairs Braze with any other product in Marketing Automation Software — and up to four at once — from the same checked specs.
Compare Braze with any tool side by side →
Every marketing automation software head-to-head →
Our full Braze verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update