Best Braze Alternatives in 2026
The top Braze alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and SAS Customer Intelligence 360: 15 marketing automation software our editors would look at instead of Braze, in our ranking order.
Braze: A broad orchestration platform for large teams, with customized pricing and limited transparency. Where it falls short: pricing is customized rather than published as fixed plan rates.
Switching from Braze? For most marketing automation software buyers the best Braze alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. On a budget, Freshmarketer starts at $15/mo. Mautic offers the most included contacts (50000 contacts).
Why People Look for a Braze Alternative
- Pricing is customized rather than published as fixed plan rates
- Advanced capabilities are reserved for higher-tier plans
- CRM integration coverage is limited
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceFreshmarketer8.8
Paid plans from $15/mo
Visit Freshmarketer - Best free optionHubSpot Marketing Hub9.4
Has a free plan
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Braze Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting broad automation with a free entry tier
- Better than Braze:
- Editor score 9.4 vs 9.2
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
- Better than Braze:
- Editor score 9.3 vs 9.2
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forEnterprise data-driven orchestration
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Braze Alternatives: Common Questions
What is the best alternative to Braze?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Braze?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Braze?
Of the alternatives here that publish a price, Freshmarketer starts lowest, at $15/mo.
Why do people look for Braze alternatives?
Pricing is customized rather than published as fixed plan rates; Advanced capabilities are reserved for higher-tier plans; CRM integration coverage is limited.
Which Braze alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Braze?
Export your data from Braze (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Braze.
How to Switch from Braze
- Export your data from Braze (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Braze.
Braze vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 4 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 5 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 6 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 7 | Klaviyo | Yes | Yes | 8.7 | ||||
| 8 | ActiveCampaign | No | Yes | 8.6 | ||||
| 9 | Mailchimp | Yes | Yes | 8.5 | ||||
| 10 | Zoho Marketing Automation | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | GetResponse | Yes | $15.58/mo | Yes | 8.3 | |||
| 12 | HubSpot Landing Pages | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 13 | Odoo Marketing Automation | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 14 | Mautic | Yes | €247.50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Head-to-Head
- Braze vs HubSpot Marketing Hub
- Braze vs Adobe Marketo Engage
- Braze vs SAS Customer Intelligence 360
- Braze vs Adobe Campaign
- Braze vs Zoho Marketing Plus
- Braze vs Freshmarketer
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update