KISSmetrics
KISSmetrics: A strong fit for customer behavior and retention analysis, with a costly paid entry point. Ranked #26 of 139 in Web Analytics Tools by our editors (6.6/10); pricing: Free plan; best for teams focused on customer behavior and retention.
At a glance
- Editor score6.6 / 10
- PricingFree plan
- Best forTeams focused on customer behavior and retention
- Free planYes
- Paid from$79/mo
- Event trackingYes
- Founded2008 · St. Petersburg, Florida, United States
- Facts checked20 Sep 2026
Where it wins
- Person-level identity resolution across devices
- Funnels, cohorts, retention, revenue, and lifecycle reporting
- Free plan with API access and core analytics reports
Where it doesn't
- Growth starts at $99 per month
- Free plan is limited to 100,000 events per month
- Free plan includes three seats
Our verdict on KISSmetrics
KISSmetrics is a person-level analytics platform for growth, product, marketing, SaaS, and ecommerce teams. It captures website and application events, connects activity to people across devices, and turns that data into dashboards, metrics, funnels, cohorts, paths, attribution, revenue analysis, and live views. Teams focused on customer behavior, conversion, and retention can use browser, server-side, or API-based collection, while data import and export support broader reporting workflows.
Pricing is accessible for initial evaluation but becomes a significant consideration for ongoing use. The Free plan includes 100,000 events per month, three seats, autocapture tracking, CLI and API access, dashboards, metrics, live view, funnels, cohorts, and activity reports. Growth costs $99 per month and starts at 500,000 events, adding behavioral populations, a complex query builder, the full report suite, 30+ integrations, and more extensive API access. The free allowance is based on events rather than monthly visitors, which makes event-volume planning important.
KISSmetrics is strongest when analysis needs to connect individual behavior with retention, revenue, and lifecycle outcomes. Autocapture works through a tracking snippet, while configurable rules cover pages, forms, and clicks. Segment, Zapier, webhooks, Mailchimp, and Slack support ecosystem connections, and the platform includes AI-assisted querying and report creation. It is a good choice for teams that want person-level behavioral analysis with a free starting tier and API flexibility. Teams that prioritize a lower-cost paid plan, session replay, or a defined data-retention period should compare alternatives before choosing it.
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KISSmetrics pricing
All 2 KISSmetrics plans and prices →
KISSmetrics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $79/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | No |
| Data retention | Not verified |
| Ecommerce tracking | Yes |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 30+ integrations: Salesforce, HubSpot, Shopify, Mailchimp, Stripe |
| Pricing | Free plan (source) |
| Website | kissmetrics.io |
| Facts checked | 20 Sep 2026 |
KISSmetrics integrations
KISSmetrics lists 30+ integrations on its own site — the 5 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Shopify
- Mailchimp
- Stripe
Alternatives to KISSmetrics
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all KISSmetrics alternatives →
Also Ranked In
KISSmetrics is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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