Matomo comparisons
Matomo is compared head-to-head with Google Analytics, Adobe Analytics and Mixpanel and more: 7 head-to-heads in Web Analytics Tools, each with the specs and prices we checked.
Matomo head-to-head
- Matomo vs Google Analytics
- Matomo vs Adobe Analytics
- Matomo vs Mixpanel
- Matomo vs Amplitude
- Matomo vs Heap
- Matomo vs PostHog
- Matomo vs Contentsquare
Matomo vs each of them
| # | Tool | Free plan | Paid from | Event tracking | Conversion funnels | Session recordings | Data retention | Score |
|---|---|---|---|---|---|---|---|---|
| 2 | Matomo | Yes | €230/mo | Yes | Yes | Yes | 9.2 | |
| 1 | Google Analytics | Yes | Yes | Yes | Limited | 9.4 | ||
| 3 | Adobe Analytics | No | Yes | Yes | Standard | 9.0 | ||
| 4 | Mixpanel | Yes | $120/mo | Yes | Yes | Yes | Unlimited | 8.9 |
| 5 | Amplitude | Yes | Yes | Yes | Yes | Extended | 8.8 | |
| 6 | Heap | Yes | Yes | Yes | Yes | Limited | 8.7 | |
| 7 | PostHog | Yes | Yes | Yes | Yes | Limited | 8.6 | |
| 8 | Contentsquare | Yes | Yes | Yes | Yes | Limited | 8.5 |
Compare Matomo with any web analytics tool
These are the matchups our editors wrote up. The compare tool pairs Matomo with any other product in Web Analytics Tools — and up to four at once — from the same checked specs.
Compare Matomo with any tool side by side →
Every web analytics tools head-to-head →
Our full Matomo verdict, pricing and fact sheet →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Compared by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update