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Head-to-head · Heatmap Tools

Fullstory vs Glassbox

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Fullstory #6 in Heatmap Tools 8.7/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fullstory
Glassbox #7 in Heatmap Tools 8.6/10 Pricing on request ✓ 3 of 3 features Visit Glassbox

Fullstory leads on 0 checks, Glassbox on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFullstory · 8.7/10
  • Free planonly Fullstory
  • Free trialonly Fullstory

Fullstory scores higher on our rubric for heatmap tools: 8.7 against 8.6 out of 10; our editors rank them #6 and #7.

Fullstory is the better fit for product teams combining replay and analytics. Glassbox is the better fit for enterprises needing governed web and mobile analytics.

  • Fullstory fits best

    Product teams combining replay and analytics

  • Glassbox fits best

    Enterprises needing governed web and mobile analytics

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Side by side

Feature Fullstory 8.7/10 Visit ↗ Glassbox 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #6 in Heatmap Tools #7 in Heatmap Tools
Best for Product teams combining replay and analytics Enterprises needing governed web and mobile analytics
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) Not checked yet
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML
Integrations 18 integrations 16 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Fullstory 3/3 · Glassbox 3/3
Session recordings ✓ ✓
Rage-click detection ✓ ✓
Mobile capture ✓ ✓
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Combines session replay, click maps, scroll maps, and product analytics
  • Captures behavior across web, iOS, and Android apps
  • Includes privacy controls, sensitive-data masking, and rage-click detection
  • Captures web and mobile interactions without manual tagging
  • Combines replay, heatmaps, funnels, friction, and performance analytics
  • Supports cloud, hybrid, and on-premises deployment
Cons
  • Paid-plan pricing is request-based
  • Advanced capabilities are split across higher tiers and add-ons
  • Broader analytics coverage may exceed the needs of heatmap-only teams
  • Pricing requires contact with sales
  • Replay coverage differs substantially by plan
  • Enterprise breadth may exceed simple heatmap needs
Our verdict

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps,…

Read the review →

Glassbox is a digital experience analytics platform for enterprises analyzing websites and mobile apps. It automatically captures digital interactions and technical events, then connects session replay with interaction maps, journey and…

Read the review →
  1. FullstoryHeatmap Tools 8.7Free plan · 14-day trial
  2. GlassboxHeatmap Tools 8.6Pricing on request

Strengths and trade-offs

  • Fullstory — where it wins

    • Combines session replay, click maps, scroll maps, and product analytics
    • Captures behavior across web, iOS, and Android apps
    • Includes privacy controls, sensitive-data masking, and rage-click detection

    Where it doesn't

    • Paid-plan pricing is request-based
    • Advanced capabilities are split across higher tiers and add-ons
    • Broader analytics coverage may exceed the needs of heatmap-only teams

  • Glassbox — where it wins

    • Captures web and mobile interactions without manual tagging
    • Combines replay, heatmaps, funnels, friction, and performance analytics
    • Supports cloud, hybrid, and on-premises deployment

    Where it doesn't

    • Pricing requires contact with sales
    • Replay coverage differs substantially by plan
    • Enterprise breadth may exceed simple heatmap needs
  • Fullstory8.7/10 · Free plan · 14-day trial

    A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.

    Visit FullstoryFull verdict →
  • Glassbox8.6/10 · Pricing on request

    A governed analytics platform for detailed web and mobile behavior analysis.

    Visit GlassboxFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update