Best Fullstory Alternatives in 2026
The top Fullstory alternatives are Microsoft Clarity, Crazy Egg and Matomo: 15 heatmap tools our editors would look at instead of Fullstory, in our ranking order.
Fullstory: A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics. Where it falls short: paid-plan pricing is request-based.
Switching from Fullstory? For most heatmap tools buyers the best Fullstory alternative is Microsoft Clarity, built for teams wanting comprehensive heatmaps for free. On a budget, Plerdy starts at $21/mo. Inspectlet offers the most monthly session limit (1e+06 sessions/mo).
Why People Look for a Fullstory Alternative
- Paid-plan pricing is request-based
- Advanced capabilities are split across higher tiers and add-ons
- Broader analytics coverage may exceed the needs of heatmap-only teams
Quick Picks by What You Need
- Best overallMicrosoft Clarity9.4
Teams wanting comprehensive heatmaps for free
Visit Microsoft Clarity - Lowest pricePlerdy8.0
Paid plans from $21/mo
Visit Plerdy - Best free optionMicrosoft Clarity9.4
Has a free plan
Visit Microsoft Clarity - Most monthly session limitInspectlet8.2
1e+06 sessions/mo
Visit Inspectlet
All 15 Fullstory Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting comprehensive heatmaps for free
- Better than Fullstory:
- Editor score 9.4 vs 8.7
A free, broad heatmap toolkit for teams analyzing web and mobile behavior.
- Rage-click detection
- Mobile capture
- Session recordings
9.4/10★★★★★Visit site -
Best forSmall businesses wanting familiar heatmap basics
- Better than Fullstory:
- Editor score 9.2 vs 8.7
A familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.
- Rage-click detection
- Mobile capture
- Session recordings
9.2/10★★★★★Visit Crazy Egg -
Best forOpen-source web analytics with heatmaps
- Better than Fullstory:
- Editor score 9.1 vs 8.7
A broad open-source analytics suite for teams that need heatmaps and data ownership.
9.1/10★★★★★Visit Matomo -
Best forExperimentation teams already using Zoho
- Better than Fullstory:
- Editor score 9.0 vs 8.7
A broad experimentation suite with heatmaps, analytics, and personalization built in.
9.0/10★★★★☆Visit Zoho PageSense -
Best forTeams needing privacy-aware website behavior analysis
- Better than Fullstory:
- Editor score 8.8 vs 8.7
A broad, privacy-aware behavior analytics platform with a free starting point.
- Rage-click detection
- Mobile capture
- Session recordings
8.8/10★★★★☆Visit Mouseflow -
Best forEnterprises needing governed web and mobile analytics
A governed analytics platform for detailed web and mobile behavior analysis.
- Rage-click detection
- Mobile capture
- Session recordings
8.6/10★★★★☆Visit Glassbox -
Best forLarger teams needing journey and revenue analysis
A broad analytics suite for teams connecting behavior, conversion, journeys, and revenue.
8.5/10★★★★☆Visit Contentsquare -
Best forMobile-first teams needing heatmaps and journeys
A broad heatmap and journey analysis platform with a capable free plan.
- Rage-click detection
- Mobile capture
- Session recordings
8.4/10★★★★☆Visit UXCam -
Best forDevelopers wanting open-source replay and heatmaps
A developer-focused heatmap and replay platform with self-hosted flexibility.
- Rage-click detection
- Mobile capture
- Session recordings
8.3/10★★★★☆Visit OpenReplay -
Best forHigh-volume websites needing detailed heatmaps
A broad website behavior suite for teams that need heatmaps, replays, funnels, and testing.
- Rage-click detection
- Mobile capture
- Session recordings
8.2/10★★★★☆Visit Inspectlet -
Best forTeams wanting a broad free behavior toolkit
A broad free behavior toolkit, but its standalone platform is being wound down.
- Rage-click detection
- Mobile capture
- Session recordings
8.1/10★★★★☆Visit Smartlook -
Best forSmall businesses wanting affordable UX analysis
A broad heatmap and CRO toolkit with a useful free plan and scalable paid tiers.
- Rage-click detection
- Mobile capture
- Session recordings
8.0/10★★★★☆Visit Plerdy -
Best forTeams needing replay and form diagnostics
A broad replay and diagnostics suite with a free plan and $31 monthly entry tier.
7.9/10★★★★☆Visit ReplayBird -
Best forSmall teams needing replay and technical diagnostics
A compact web analytics suite for replay, heatmaps, diagnostics, and feedback.
- Rage-click detection
- Mobile capture
- Session recordings
7.8/10★★★★☆Visit Webrec -
Best forEngineering teams needing replay diagnostics
A broad replay and diagnostics suite for engineering teams, priced for serious product analytics.
- Rage-click detection
- Mobile capture
- Session recordings
7.7/10★★★★☆Visit LogRocket
Fullstory Alternatives: Common Questions
What is the best alternative to Fullstory?
Microsoft Clarity: #1 in our Heatmap Tools ranking, with an editor score of 9.4 out of 10. A free, broad heatmap toolkit for teams analyzing web and mobile behavior.
Is there a free alternative to Fullstory?
Yes. Microsoft Clarity, Crazy Egg, Matomo, Zoho PageSense and Mouseflow have a free plan or a free tier (13 of the 15 alternatives on this page).
What is the cheapest paid alternative to Fullstory?
Of the alternatives here that publish a price, Plerdy starts lowest, at $21/mo.
Why do people look for Fullstory alternatives?
Paid-plan pricing is request-based; Advanced capabilities are split across higher tiers and add-ons; Broader analytics coverage may exceed the needs of heatmap-only teams.
Which Fullstory alternative has the most monthly session limit?
Inspectlet, with 1e+06 sessions/mo.
How do I switch from Fullstory?
Export your data from Fullstory (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Fullstory.
How to Switch from Fullstory
- Export your data from Fullstory (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Fullstory.
Fullstory vs Each Alternative
| # | Tool | Free plan | Paid from | Session recordings | Score |
|---|---|---|---|---|---|
| 6 | Fullstory | Yes | Yes | 8.7 | |
| 1 | Microsoft Clarity | Yes | Free | Yes | 9.4 |
| 2 | Crazy Egg | Yes | $29/mo | Yes | 9.2 |
| 3 | Matomo | Yes | €230/mo | 9.1 | |
| 4 | Zoho PageSense | Yes | 9.0 | ||
| 5 | Mouseflow | Yes | Yes | 8.8 | |
| 6 | Glassbox | Yes | 8.6 | ||
| 7 | Contentsquare | Yes | 8.5 | ||
| 8 | UXCam | Yes | Yes | 8.4 | |
| 9 | OpenReplay | Yes | Yes | 8.3 | |
| 10 | Inspectlet | Yes | $39/mo | Yes | 8.2 |
| 11 | Smartlook | Yes | Yes | 8.1 | |
| 12 | Plerdy | Yes | $21/mo | Yes | 8.0 |
| 13 | ReplayBird | Yes | $31/mo | 7.9 | |
| 14 | Webrec | Yes | $30/mo | Yes | 7.8 |
| 15 | LogRocket | No | Yes | 7.7 |
Head-to-Head
- Fullstory vs Microsoft Clarity
- Fullstory vs Crazy Egg
- Fullstory vs Matomo
- Fullstory vs Zoho PageSense
- Fullstory vs Mouseflow
- Fullstory vs Glassbox
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update