The Best Ad Analytics in 2026
We researched ad analytics products using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features, so advertisers can compare tools for measuring campaign performance and understanding paid media results.
Our top picks
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Top ranked
Adjust#1 of 239.3/10Adjust combines multi-touch attribution, revenue measurement, deep linking, and broad integrations.
Pricing on request
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Runner-up
Kochava#2 of 238.9/10Broad campaign measurement with a free app analytics tier and paid plans from $500/month.
Free plan
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Top-ranked free plan
Singular#3 of 238.8/10Full-funnel app and web attribution, with a free plan and warehouse data delivery.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 23 tools, best first
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Best forTeams needing established mobile and web attribution
Adjust combines multi-touch attribution, revenue measurement, deep linking, and broad integrations.
9.3/10★★★★★Visit Adjust -
Best forMobile teams wanting broad measurement on a free plan
Broad campaign measurement with a free app analytics tier and paid plans from $500/month.
8.9/10★★★★☆Visit Kochava -
Best forApp teams seeking free, full-funnel attribution
Full-funnel app and web attribution, with a free plan and warehouse data delivery.
8.8/10★★★★☆Visit Singular -
Best forTeams focused on app links and journey measurement
A focused link and journey measurement tool for mobile app teams.
8.5/10★★★★☆Visit AppsFlyer -
Best forMobile marketers wanting affordable multi-touch attribution
A mobile and web attribution platform with a $40/month Core plan and 30-day trial.
8.4/10★★★★☆Visit Airbridge -
Best forPerformance marketers tracking revenue across channels
Connect ad interactions to revenue with multi-touch and offline attribution.
8.3/10★★★★☆Visit Hyros -
Best forEcommerce brands seeking free attribution and profit views
A free-to-start ecommerce analytics suite with attribution, profit views, and advanced measurement tiers.
8.2/10★★★★☆Visit Triple Whale -
Best forLarger ecommerce teams combining attribution and planning
Multi-touch attribution, media-mix modeling, and forecasting for ecommerce teams.
8.1/10★★★★☆Visit Northbeam -
Best forLarge ecommerce advertisers prioritizing measurement depth
Fospha connects ecommerce and ad data for daily measurement, attribution, and forecasting.
8.0/10★★★★☆Visit Fospha -
Best forSmaller teams tracking person-level funnel attribution
Person-level, multi-touch attribution with plans starting at $57 per month.
7.9/10★★★★☆Visit SegMetrics -
Best forApp teams seeking free mobile attribution and exports
Mobile attribution, campaign reporting, and exports with a free plan and single-touch attribution.
7.8/10★★★★☆Visit Tenjin -
Best forEcommerce teams needing order-level customer attribution
Order-level attribution and LTV reporting for teams prepared to pay for a paid platform.
7.7/10★★★★☆Visit Wicked Reports -
Best forMarketing teams consolidating data across many sources
A marketing data platform for consolidating, harmonizing, and delivering data across sources.
7.6/10★★★★☆Visit Adverity -
Best forBudget-conscious teams building cross-channel attribution
A data-integration-led analytics platform with cross-channel attribution and a free entry tier.
7.5/10★★★★☆Visit Windsor.ai -
Best forTeams needing reporting plus attribution experiments
A reporting and measurement platform for teams that need attribution experiments and budget tracking.
7.4/10★★★★☆Visit Funnel -
Best forLead-generation teams tying calls to marketing revenue
Connect inbound calls and other conversions to campaigns, CRM revenue, and marketing plans.
7.3/10★★★★☆Try Ruler Analytics -
Best forAgencies automating cross-channel client reporting
A cross-channel reporting hub for agencies that need branded dashboards and automated workflows.
7.2/10★★★★☆Visit NinjaCat -
Best forEnterprises focused on incrementality and budget planning
Causal measurement and budget planning for enterprise marketing teams.
7.1/10★★★★☆Visit Measured -
Best forTeams prioritizing dashboards and automated ad reports
A broad connector and reporting suite for teams that prioritize dashboards and automated ad reports.
7.0/10★★★★☆Visit TapClicks -
Best forTeams consolidating cross-channel marketing reports
A broad reporting workspace for marketing teams, with a high annual starting price.
6.9/10★★★☆☆Visit Whatagraph -
Best forSolo buyers testing low-cost campaign tracking
A broad ad tracking toolkit, with entry pricing suited to solo buyers.
6.8/10★★★☆☆Visit RedTrack -
Best forB2B teams already using Marketo for campaign reporting
B2B campaign reporting and attribution within a broader marketing automation platform.
6.7/10★★★☆☆Visit Adobe Marketo -
Best forEnterprise teams governing Branch links at scale
Centralizes Branch link and QR-code workflows, with analytics but no multi-touch attribution.
6.5/10★★★☆☆Visit Branch
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Adjust | No | 9.3 | |
| 2 | Kochava | Yes | $500/mo | 8.9 |
| 3 | Singular | Yes | 8.8 | |
| 4 | AppsFlyer OneLink | Yes | 8.5 | |
| 5 | Airbridge | No | $40/mo | 8.4 |
| 6 | Hyros | No | $69/mo | 8.3 |
| 7 | Triple Whale | Yes | 8.2 | |
| 8 | Northbeam | No | 8.1 | |
| 9 | Fospha | No | $1,500/mo | 8.0 |
| 10 | SegMetrics | No | $57/mo | 7.9 |
| 11 | Tenjin | Yes | $2,000/yr | 7.8 |
| 12 | Wicked Reports | No | $499/mo | 7.7 |
| 13 | Adverity | 7.6 | ||
| 14 | Windsor.ai | Yes | $19/mo | 7.5 |
| 15 | Funnel | No | $300/mo | 7.4 |
| 16 | Ruler Analytics | No | 7.3 | |
| 17 | NinjaCat | 7.2 | ||
| 18 | Measured | 7.1 | ||
| 19 | TapClicks | 7.0 | ||
| 20 | Whatagraph | No | €699/mo | 6.9 |
| 21 | RedTrack | No | $69/mo | 6.8 |
| 22 | Adobe Marketo Engage | No | 6.7 | |
| 23 | Branch LinkHub | No | 6.5 |
Head-to-head All 18 comparisons →
- Adjust vs Kochava
- Adjust vs AppsFlyer OneLink
- Adjust vs Northbeam
- Kochava vs AppsFlyer OneLink
- Kochava vs Airbridge
- Kochava vs Northbeam
- Singular vs AppsFlyer OneLink
- Singular vs Airbridge
- Singular vs Northbeam
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How we rank ad analytics
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update