Whatagraph
Whatagraph: A data-rich reporting platform for agencies and large marketing teams. Ranked #22 of 49 in Marketing Analytics Software by our editors (7.1/10); pricing: 14-day trial; best for large teams needing branded data-rich reporting.
At a glance
- Editor score7.1 / 10
- Pricing14-day trial
- Best forLarge teams needing branded data-rich reporting
- Free planNo
- Paid from€699/mo
- Data refreshHourly
- Facts checked23 Sep 2026
Where it wins
- Connects advertising, CRM, ecommerce, SEO, email, and analytics sources
- Supports custom metrics, transformations, blends, dashboards, and alerts
- Offers white-label reports, AI insights, and automated email delivery
Where it doesn't
- Starts at €699 per month with annual billing
- No perpetual free plan is available
- Fastest documented scheduled refresh cadence is every 4 hours
Our verdict on Whatagraph
Whatagraph is a marketing intelligence and reporting platform for agencies and marketing teams that need to bring data from multiple channels into one reporting environment. It connects advertising, social, analytics, SEO, email, CRM, ecommerce, and other sources, then standardizes and presents the information through reports, dashboards, performance overviews, and KPI tracking. Its audience is primarily larger teams that need branded reporting, cross-channel visibility, and repeatable delivery to internal or external stakeholders.
The published plans show two tiers. Max costs €699 per month when billed annually and includes advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts, and a dedicated Success Manager. Prime uses custom pricing and adds premium integrations, a custom report domain, public API access, transfer to BigQuery and Looker Studio, and priority support. New accounts receive a 14-day Max trial, while the product does not offer a perpetual free plan. The pricing structure is therefore better suited to teams with recurring reporting needs than to small organizations seeking a low-cost analytics tool.
Its main strength is breadth across the marketing data stack. Integrations include Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, Semrush, Ahrefs, Klaviyo, Mailchimp, HubSpot, Salesforce, Shopify, BigQuery, and Snowflake. Teams can create custom dimensions and metrics, blend sources, track goals, configure alerts, store historical data with a default 24-month backfill, and connect destinations such as BigQuery, Looker Studio, and the Custom API. AI features support report creation, summaries, chat, and insights. Whatagraph fits teams prioritizing branded, data-rich reporting; smaller teams or buyers needing a free plan may prefer a simpler alternative.
Your product? Our editors can test Whatagraph in depth and publish a review, labelled as paid · from $149/mo →
Whatagraph pricing
All 2 Whatagraph plans and prices →
Whatagraph fact sheet
| Free plan | No |
|---|---|
| Paid from | €699/mo |
| Data refresh | Hourly |
| Spend tracking | Yes |
| Pipeline tracking | Yes |
| Custom dashboards | Yes |
| Historical data | 24 months |
| CRM reporting | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, ISO 27001, SSO/SAML |
| Support | Live chat |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 17 integrations: Google Ads, Facebook Ads, TikTok Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics 4 … See all → |
| Pricing | 14-day trial (source) |
| Website | whatagraph.com |
| Facts checked | 23 Sep 2026 |
Whatagraph integrations
Whatagraph lists 17 integrations on its own site.
- Google Ads
- Facebook Ads
- TikTok Ads
- Microsoft Advertising
- LinkedIn Ads
- Google Analytics 4
- Google Search Console
- Google Sheets
- Semrush
- Ahrefs
- Mailchimp
- Klaviyo
- Shopify
- HubSpot
- Salesforce
- BigQuery
- Snowflake
See all Whatagraph integrations →
Alternatives to Whatagraph
- Sprinklr Marketing AnalyticsA cross-channel analytics suite for teams linking media performance to optimization.9.4
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- QuantcastA focused platform for audience insights, campaign activation, attribution, and media reporting.9.1
See all Whatagraph alternatives →
Also Ranked In
Whatagraph is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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