Sprinklr Marketing Analytics
Sprinklr Marketing Analytics: A cross-channel analytics suite for teams linking media performance to optimization. Ranked #1 of 49 in Marketing Analytics Software by our editors (9.4/10); pricing: Pricing on request; best for cross-channel media teams needing optimization.
At a glance
- Editor score9.4 / 10
- PricingPricing on request
- Best forCross-channel media teams needing optimization
- Data refreshReal-time
- Founded2009 · New York City, United States
- Facts checked23 Sep 2026
Where it wins
- Reports across paid, owned and earned media
- Connects CRM, CDP, Google Analytics and web analytics data
- Adds AI insights, smart bidding, pacing and budget allocation
Where it doesn't
- Pricing requires a sales conversation
- Available on web only
- Broad enterprise scope may exceed single-channel needs
Our verdict on Sprinklr Marketing Analytics
Sprinklr Marketing Analytics is an enterprise marketing analytics product for teams measuring campaign performance across digital channels. It brings paid, owned and earned media reporting into one environment, with tracking for spend, impressions, clicks and conversions. Marketing teams can compare campaign and content outcomes, connect marketing activity with broader business data, and monitor campaign and audience performance in real time. It is best suited to cross-channel media teams that need optimization as well as reporting.
The product’s breadth is its defining strength. Custom taxonomy supports consistent organization of campaigns, audiences and content, while configurable dashboards use tabs and widgets to shape reporting views around different needs. Hourly Google Analytics updates complement real-time campaign and audience analysis. CRM, CDP and third-party data integrations extend reporting beyond media platforms, helping teams connect campaign results with customer and business context. Teams focused on one channel or straightforward reporting may find this wider operating model unnecessary.
Optimization goes beyond retrospective measurement. AI-powered insights support campaign analysis and optimization, while smart bidding, budget allocation and pacing controls address active media management. The published offering uses a contact-sales pricing model, so buyers should expect a sales-led evaluation rather than a self-serve purchase path. Sprinklr Marketing Analytics fits organizations that need paid, owned and earned reporting, integrated business data, configurable dashboards and ongoing budget control. Smaller teams seeking a narrowly focused analytics tool, transparent self-serve purchasing or a non-web deployment should look elsewhere.
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Sprinklr Marketing Analytics pricing
Sprinklr Marketing Analytics fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Data refresh | Real-time |
| Spend tracking | Yes |
| Pipeline tracking | Not verified |
| Custom dashboards | Yes |
| Historical data | Not verified |
| CRM reporting | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, 2FA, SSO/SAML |
| Support | Docs |
| Built for | Enterprise (editorial estimate) |
| Integrations | 70+ integrations: CRM, CDP, web analytics, Adobe Analytics, Google Analytics 4, Google Campaign Manager 360 … See all → |
| Pricing | Pricing on request |
| Website | sprinklr.com |
| Facts checked | 23 Sep 2026 |
Sprinklr Marketing Analytics integrations
Sprinklr Marketing Analytics lists 70+ integrations on its own site — the 7 named here are the ones its pages call out.
- CRM
- CDP
- web analytics
- Adobe Analytics
- Google Analytics 4
- Google Campaign Manager 360
- Salesforce
See all Sprinklr Marketing Analytics integrations →
Alternatives to Sprinklr Marketing Analytics
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- QuantcastA focused platform for audience insights, campaign activation, attribution, and media reporting.9.1
- SupermetricsA flexible marketing data platform for teams building reports across many sources.9.0
See all Sprinklr Marketing Analytics alternatives →
Sprinklr Marketing Analytics vs the competition
- Sprinklr Marketing Analytics vs Adobe Customer Journey Analytics
- Sprinklr Marketing Analytics vs Quantcast
- Sprinklr Marketing Analytics vs Supermetrics
- Sprinklr Marketing Analytics vs Salesforce Marketing Intelligence
- Sprinklr Marketing Analytics vs Singular
- Sprinklr Marketing Analytics vs Funnel
Compare Sprinklr Marketing Analytics with any tool side by side →
Also Ranked In
Sprinklr Marketing Analytics is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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