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Head-to-head · Marketing Analytics Software

Sprinklr Marketing Analytics vs Supermetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Sprinklr Marketing Analytics #1 in Marketing Analytics Software 9.4/10 Pricing on request ✓ 3 of 4 features Visit Sprinklr
Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics

Sprinklr Marketing Analytics leads on 0 checks, Supermetrics on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprinklr Marketing Analytics · 9.4/10
  • Free trialonly Supermetrics
  • Most featuresSupermetrics · 4 of 4

Sprinklr Marketing Analytics scores higher on our rubric for marketing analytics software: 9.4 against 9.0 out of 10; our editors rank them #1 and #4.

On data refresh, Sprinklr Marketing Analytics gives you Real-time where Supermetrics offers Hourly.

Sprinklr Marketing Analytics is the better fit for cross-channel media teams needing optimization. Supermetrics is the better fit for budget-conscious marketing reporting teams.

  • Sprinklr Marketing Analytics fits best

    Cross-channel media teams needing optimization

  • Supermetrics fits best

    Budget-conscious marketing reporting teams

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Side by side

Feature Sprinklr Marketing Analytics 9.4/10 Visit ↗ Supermetrics 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Marketing Analytics Software #4 in Marketing Analytics Software
Best for Cross-channel media teams needing optimization Budget-conscious marketing reporting teams
Pricing model Paid Paid
Starting price Pricing on request $44/mo
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs Tickets, Live chat, Email · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, 2FA, SSO/SAML SOC 2, ISO 27001, GDPR, 2FA
Integrations 70+ integrations 170+ integrations
Built for Enterprise Solo, Small business, Mid-market, Enterprise
Features Sprinklr Marketing Analytics 3/4 · Supermetrics 4/4
Spend tracking ✓ ✓
Pipeline tracking Not checked yet ✓ (best)
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet Not checked yet
Our review
Pros
  • Reports across paid, owned and earned media
  • Connects CRM, CDP, Google Analytics and web analytics data
  • Adds AI insights, smart bidding, pacing and budget allocation
  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights
Cons
  • Pricing requires a sales conversation
  • Available on web only
  • Broad enterprise scope may exceed single-channel needs
  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source
Our verdict

Sprinklr Marketing Analytics is an enterprise marketing analytics product for teams measuring campaign performance across digital channels. It brings paid, owned and earned media reporting into one environment, with tracking for spend,…

Read the review →

Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales…

Read the review →
  1. Sprinklr Marketing AnalyticsMarketing Analytics Software 9.4Pricing on request
  2. SupermetricsMarketing Analytics Software 9.014-day trial

Strengths and trade-offs

  • Sprinklr Marketing Analytics — where it wins

    • Reports across paid, owned and earned media
    • Connects CRM, CDP, Google Analytics and web analytics data
    • Adds AI insights, smart bidding, pacing and budget allocation

    Where it doesn't

    • Pricing requires a sales conversation
    • Available on web only
    • Broad enterprise scope may exceed single-channel needs

  • Supermetrics — where it wins

    • Connects advertising, analytics, CRM, BI, and warehouse data
    • Offers dashboards, automated reports, data blending, and API access
    • Includes AI analysis and natural-language insights

    Where it doesn't

    • Starter limits access to one user and three data sources
    • The starting price requires annual billing
    • Data freshness depends on the connected source
  • Sprinklr Marketing Analytics9.4/10 · Pricing on request

    A cross-channel analytics suite for teams linking media performance to optimization.

    Visit SprinklrFull verdict →
  • Supermetrics9.0/10 · 14-day trial

    A flexible marketing data platform for teams building reports across many sources.

    Visit SupermetricsFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update