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Head-to-head · Marketing Analytics Software

Sprinklr Marketing Analytics vs Singular

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Sprinklr Marketing Analytics #1 in Marketing Analytics Software 9.4/10 Pricing on request ✓ 3 of 4 features Visit Sprinklr
Singular #6 in Marketing Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Singular

Sprinklr Marketing Analytics leads on 0 checks, Singular on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprinklr Marketing Analytics · 9.4/10
  • Free planonly Singular
  • Most featuresSprinklr Marketing Analytics · 3 of 4

Sprinklr Marketing Analytics scores higher on our rubric for marketing analytics software: 9.4 against 8.8 out of 10; our editors rank them #1 and #6.

Sprinklr Marketing Analytics is the better fit for cross-channel media teams needing optimization. Singular is the better fit for mobile app attribution and monetization analytics.

  • Sprinklr Marketing Analytics fits best

    Cross-channel media teams needing optimization

  • Singular fits best

    Mobile app attribution and monetization analytics

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Side by side

Feature Sprinklr Marketing Analytics 9.4/10 Visit ↗ Singular 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Marketing Analytics Software #6 in Marketing Analytics Software
Best for Cross-channel media teams needing optimization Mobile app attribution and monetization analytics
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android
Support Docs Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, 2FA, SSO/SAML GDPR, SSO/SAML, 2FA
Integrations 70+ integrations 1,000+ integrations
Built for Enterprise Small business, Mid-market, Enterprise
Features Sprinklr Marketing Analytics 3/4 · Singular 0/4
Spend tracking ✓ (best) Not checked yet
Pipeline tracking Not checked yet Not checked yet
Custom dashboards ✓ (best) Not checked yet
CRM reporting ✓ (best) Not checked yet
Specs
Data refresh Real-time Not checked yet
Historical data Not checked yet Not checked yet
Our review
Pros
  • Reports across paid, owned and earned media
  • Connects CRM, CDP, Google Analytics and web analytics data
  • Adds AI insights, smart bidding, pacing and budget allocation
  • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
  • Combines cost, ROI, fraud, and ad revenue reporting
  • Exports data through APIs, webhooks, BI postbacks, and warehouses
Cons
  • Pricing requires a sales conversation
  • Available on web only
  • Broad enterprise scope may exceed single-channel needs
  • Its focus is app marketing rather than general marketing analytics
  • Growth uses usage-based pricing, while Enterprise pricing is customized
  • User-level data has limited retention
Our verdict

Sprinklr Marketing Analytics is an enterprise marketing analytics product for teams measuring campaign performance across digital channels. It brings paid, owned and earned media reporting into one environment, with tracking for spend,…

Read the review →

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →
  1. Sprinklr Marketing AnalyticsMarketing Analytics Software 9.4Pricing on request
  2. SingularMarketing Analytics Software 8.8Free plan

Strengths and trade-offs

  • Sprinklr Marketing Analytics — where it wins

    • Reports across paid, owned and earned media
    • Connects CRM, CDP, Google Analytics and web analytics data
    • Adds AI insights, smart bidding, pacing and budget allocation

    Where it doesn't

    • Pricing requires a sales conversation
    • Available on web only
    • Broad enterprise scope may exceed single-channel needs

  • Singular — where it wins

    • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
    • Combines cost, ROI, fraud, and ad revenue reporting
    • Exports data through APIs, webhooks, BI postbacks, and warehouses

    Where it doesn't

    • Its focus is app marketing rather than general marketing analytics
    • Growth uses usage-based pricing, while Enterprise pricing is customized
    • User-level data has limited retention
  • Sprinklr Marketing Analytics9.4/10 · Pricing on request

    A cross-channel analytics suite for teams linking media performance to optimization.

    Visit SprinklrFull verdict →
  • Singular8.8/10 · Free plan

    A focused choice for app marketers needing attribution, monetization, and warehouse delivery.

    Visit SingularFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update