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Head-to-head · Marketing Analytics Software

Sprinklr Marketing Analytics vs Funnel

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Sprinklr Marketing Analytics #1 in Marketing Analytics Software 9.4/10 Pricing on request ✓ 3 of 4 features Visit Sprinklr
Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

Sprinklr Marketing Analytics leads on 0 checks, Funnel on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprinklr Marketing Analytics · 9.4/10
  • Most featuresFunnel · 4 of 4

Sprinklr Marketing Analytics scores higher on our rubric for marketing analytics software: 9.4 against 8.7 out of 10; our editors rank them #1 and #7.

On data refresh, Sprinklr Marketing Analytics gives you Real-time where Funnel offers Hourly.

Sprinklr Marketing Analytics is the better fit for cross-channel media teams needing optimization. Funnel is the better fit for mature teams needing advanced measurement methods.

  • Sprinklr Marketing Analytics fits best

    Cross-channel media teams needing optimization

  • Funnel fits best

    Mature teams needing advanced measurement methods

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Side by side

Feature Sprinklr Marketing Analytics 9.4/10 Visit ↗ Funnel 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Marketing Analytics Software #7 in Marketing Analytics Software
Best for Cross-channel media teams needing optimization Mature teams needing advanced measurement methods
Pricing model Paid Paid
Starting price Pricing on request $300/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Docs Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, 2FA, SSO/SAML GDPR, ISO 27001, SSO/SAML
Integrations 70+ integrations 640+ integrations
Built for Enterprise Small business, Mid-market, Enterprise
Features Sprinklr Marketing Analytics 3/4 · Funnel 4/4
Spend tracking ✓ ✓
Pipeline tracking Not checked yet ✓ (best)
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet 24 months
Our review
Pros
  • Reports across paid, owned and earned media
  • Connects CRM, CDP, Google Analytics and web analytics data
  • Adds AI insights, smart bidding, pacing and budget allocation
  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses
Cons
  • Pricing requires a sales conversation
  • Available on web only
  • Broad enterprise scope may exceed single-channel needs
  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing
Our verdict

Sprinklr Marketing Analytics is an enterprise marketing analytics product for teams measuring campaign performance across digital channels. It brings paid, owned and earned media reporting into one environment, with tracking for spend,…

Read the review →

Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,…

Read the review →
  1. Sprinklr Marketing AnalyticsMarketing Analytics Software 9.4Pricing on request
  2. FunnelMarketing Analytics Software 8.7Paid

Strengths and trade-offs

  • Sprinklr Marketing Analytics — where it wins

    • Reports across paid, owned and earned media
    • Connects CRM, CDP, Google Analytics and web analytics data
    • Adds AI insights, smart bidding, pacing and budget allocation

    Where it doesn't

    • Pricing requires a sales conversation
    • Available on web only
    • Broad enterprise scope may exceed single-channel needs

  • Funnel — where it wins

    • Centralizes and transforms marketing, CRM, sales, and advertising data
    • Supports mix modeling, multi-touch attribution, and incrementality testing
    • Exports to BI tools, spreadsheets, workflows, and data warehouses

    Where it doesn't

    • Starts at $300 per month with annual billing and no free plan
    • Advanced destinations and administration require higher-tier plans
    • Enterprise capabilities use custom pricing
  • Sprinklr Marketing Analytics9.4/10 · Pricing on request

    A cross-channel analytics suite for teams linking media performance to optimization.

    Visit SprinklrFull verdict →
  • Funnel8.7/10 · Paid

    A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

    Visit FunnelFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update