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Head-to-head · Marketing Analytics Software

Adobe Customer Journey Analytics vs Funnel

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Customer Journey Analytics #2 in Marketing Analytics Software 9.2/10 Pricing on request ✓ 3 of 4 features Visit Adobe
Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

Adobe Customer Journey Analytics leads on 0 checks, Funnel on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Customer Journey Analytics · 9.2/10
  • Most featuresFunnel · 4 of 4

Adobe Customer Journey Analytics scores higher on our rubric for marketing analytics software: 9.2 against 8.7 out of 10; our editors rank them #2 and #7.

On data refresh, Adobe Customer Journey Analytics gives you Real-time where Funnel offers Hourly. Funnel offers spend tracking; Adobe Customer Journey Analytics doesn't.

Adobe Customer Journey Analytics is the better fit for large Adobe-centered customer analytics teams. Funnel is the better fit for mature teams needing advanced measurement methods.

  • Adobe Customer Journey Analytics fits best

    Large Adobe-centered customer analytics teams

  • Funnel fits best

    Mature teams needing advanced measurement methods

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Side by side

Feature Adobe Customer Journey Analytics 9.2/10 Visit ↗ Funnel 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Marketing Analytics Software #7 in Marketing Analytics Software
Best for Large Adobe-centered customer analytics teams Mature teams needing advanced measurement methods
Pricing model Paid Paid
Starting price Pricing on request $300/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Docs, Tickets Live chat, Docs
Compliance GDPR GDPR, ISO 27001, SSO/SAML
Integrations 4 integrations 640+ integrations
Built for Enterprise Small business, Mid-market, Enterprise
Features Adobe Customer Journey Analytics 3/4 · Funnel 4/4
Spend tracking — ✓ (best)
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet 24 months
Our review
Pros
  • Analyzes online and offline customer data across channels
  • Stitches authenticated and unauthenticated events for person-level analysis
  • Reports advertising spend, revenue, ROAS, CRM data, and audiences
  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses
Cons
  • Pricing requires a tailored quote from Adobe
  • The strongest ecosystem fit is within Adobe Experience Platform
  • Standard or Select backfill covers 13 months of history
  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing
Our verdict

Adobe Customer Journey Analytics is an enterprise application for analyzing customer interactions across online and offline channels. Built on Adobe Experience Platform, it combines event, profile, lookup, and summary datasets for…

Read the review →

Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,…

Read the review →
  1. Adobe Customer Journey AnalyticsMarketing Analytics Software 9.2Pricing on request
  2. FunnelMarketing Analytics Software 8.7Paid

Strengths and trade-offs

  • Adobe Customer Journey Analytics — where it wins

    • Analyzes online and offline customer data across channels
    • Stitches authenticated and unauthenticated events for person-level analysis
    • Reports advertising spend, revenue, ROAS, CRM data, and audiences

    Where it doesn't

    • Pricing requires a tailored quote from Adobe
    • The strongest ecosystem fit is within Adobe Experience Platform
    • Standard or Select backfill covers 13 months of history

  • Funnel — where it wins

    • Centralizes and transforms marketing, CRM, sales, and advertising data
    • Supports mix modeling, multi-touch attribution, and incrementality testing
    • Exports to BI tools, spreadsheets, workflows, and data warehouses

    Where it doesn't

    • Starts at $300 per month with annual billing and no free plan
    • Advanced destinations and administration require higher-tier plans
    • Enterprise capabilities use custom pricing
  • Adobe Customer Journey Analytics9.2/10 · Pricing on request

    A strong fit for large Adobe-centered teams analyzing journeys across channels.

    Visit AdobeFull verdict →
  • Funnel8.7/10 · Paid

    A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

    Visit FunnelFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update