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Head-to-head · Marketing Analytics Software

Quantcast vs Funnel

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Quantcast #3 in Marketing Analytics Software 9.1/10 Free plan · 30-day trial Free planFree trial✓ 4 of 4 features Visit Quantcast
Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

Quantcast leads on 1 check, Funnel on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQuantcast · 9.1/10
  • Free planonly Quantcast
  • Free trialonly Quantcast

Quantcast scores higher on our rubric for marketing analytics software: 9.1 against 8.7 out of 10; our editors rank them #3 and #7.

Quantcast offers free plan; Funnel doesn't. On data refresh, Quantcast gives you Real-time where Funnel offers Hourly.

Quantcast is the better fit for advertisers needing audience and media analytics. Funnel is the better fit for mature teams needing advanced measurement methods.

  • Quantcast fits best

    Advertisers needing audience and media analytics

  • Funnel fits best

    Mature teams needing advanced measurement methods

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Quantcast 9.1/10 Visit ↗ Funnel 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in Marketing Analytics Software #7 in Marketing Analytics Software
Best for Advertisers needing audience and media analytics Mature teams needing advanced measurement methods
Pricing model Free plan + paid Paid
Starting price Free plan · 30-day trial $300/mo
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Docs Live chat, Docs
Compliance GDPR GDPR, ISO 27001, SSO/SAML
Integrations 10 integrations 640+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Quantcast 4/4 · Funnel 4/4
Spend tracking ✓ ✓
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet 24 months
Our review
Pros
  • Real-time audience insights across demographic, behavioral, and contextual data
  • Tracks attribution, ROAS, reach, frequency, spend, and revenue
  • Supports CRM onboarding, reporting APIs, and multiple advertising channels
  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses
Cons
  • Fixed subscription prices are not published
  • Focuses on advertising and audience analytics rather than broad marketing operations
  • The documented reporting lookback is 13 months
  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing
Our verdict

Quantcast is an advertising and audience-measurement platform for publishers, brands, agencies, and performance marketers. It combines audience insights, campaign planning, targeting, activation, optimization, conversion tracking,…

Read the review →

Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,…

Read the review →
  1. QuantcastMarketing Analytics Software 9.1Free plan · 30-day trial
  2. FunnelMarketing Analytics Software 8.7Paid

Strengths and trade-offs

  • Quantcast — where it wins

    • Real-time audience insights across demographic, behavioral, and contextual data
    • Tracks attribution, ROAS, reach, frequency, spend, and revenue
    • Supports CRM onboarding, reporting APIs, and multiple advertising channels

    Where it doesn't

    • Fixed subscription prices are not published
    • Focuses on advertising and audience analytics rather than broad marketing operations
    • The documented reporting lookback is 13 months

  • Funnel — where it wins

    • Centralizes and transforms marketing, CRM, sales, and advertising data
    • Supports mix modeling, multi-touch attribution, and incrementality testing
    • Exports to BI tools, spreadsheets, workflows, and data warehouses

    Where it doesn't

    • Starts at $300 per month with annual billing and no free plan
    • Advanced destinations and administration require higher-tier plans
    • Enterprise capabilities use custom pricing
  • Quantcast9.1/10 · Free plan · 30-day trial

    A focused platform for audience insights, campaign activation, attribution, and media reporting.

    Visit QuantcastFull verdict →
  • Funnel8.7/10 · Paid

    A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

    Visit FunnelFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update