Quantcast
Quantcast: A focused platform for audience insights, campaign activation, attribution, and media reporting. Ranked #3 of 49 in Marketing Analytics Software by our editors (9.1/10); pricing: Free plan · 30-day trial; best for advertisers needing audience and media analytics.
At a glance
- Editor score9.1 / 10
- PricingFree plan · 30-day trial
- Best forAdvertisers needing audience and media analytics
- Free planYes
- Data refreshReal-time
- Founded2006
- Facts checked20 Sep 2026
Where it wins
- Real-time audience insights across demographic, behavioral, and contextual data
- Tracks attribution, ROAS, reach, frequency, spend, and revenue
- Supports CRM onboarding, reporting APIs, and multiple advertising channels
Where it doesn't
- Fixed subscription prices are not published
- Focuses on advertising and audience analytics rather than broad marketing operations
- The documented reporting lookback is 13 months
Our verdict on Quantcast
Quantcast is an advertising and audience-measurement platform for publishers, brands, agencies, and performance marketers. It combines audience insights, campaign planning, targeting, activation, optimization, conversion tracking, attribution, and reporting. Coverage includes display, video, CTV, mobile, and audio advertising, with demographic, behavioral, and contextual analysis. The platform is suited to teams that need media performance visibility alongside audience planning and first-party data activation.
Pricing is split between a free publisher offering and campaign-based advertising services. Quantcast Measure is free to publishers. The advertising platform uses dynamic CPM-based pricing rather than fixed subscription plans, and supports both self-serve workflows and managed services. A 30-day trial is available. For teams working across an existing data stack, integrations include ActionIQ, Adobe Audience Manager, LiveRamp Connect, Tealium, Treasure Data, Zeotap, Google Tag Manager, Segment, Shopify, and WordPress. Web access, a Reporting API, and a Conversion API extend the platform beyond its main interface.
Its strongest fit is performance-focused advertising teams that need a connected view of audience data, campaign delivery, conversions, spend, revenue, ROAS, reach, and frequency. Custom Report Builder and Insights Lab add reporting flexibility, while first-party audience and CRM data onboarding support activation workflows. The platform also includes predictive modeling, live site data, and AI features. Choose Quantcast when advertising and audience analytics are the priority; choose a broader marketing operations platform when the work extends beyond media, audience, and attribution use cases.
Your product? Our editors can test Quantcast in depth and publish a review, labelled as paid · from $149/mo →
Quantcast pricing
Quantcast fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Data refresh | Real-time |
| Spend tracking | Yes |
| Pipeline tracking | Yes |
| Custom dashboards | Yes |
| Historical data | Not verified |
| CRM reporting | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: ActionIQ, Adobe Audience Manager, LiveRamp Connect, Tealium, Treasure Data, Zeotap … See all → |
| Pricing | Free plan · 30-day trial |
| Website | quantcast.com |
| Facts checked | 20 Sep 2026 |
Quantcast integrations
Quantcast lists 10 integrations on its own site.
- ActionIQ
- Adobe Audience Manager
- LiveRamp Connect
- Tealium
- Treasure Data
- Zeotap
- Google Tag Manager
- Segment
- Shopify
- WordPress
See all Quantcast integrations →
Alternatives to Quantcast
- Sprinklr Marketing AnalyticsA cross-channel analytics suite for teams linking media performance to optimization.9.4
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- SupermetricsA flexible marketing data platform for teams building reports across many sources.9.0
See all Quantcast alternatives →
Quantcast vs the competition
- Quantcast vs Sprinklr Marketing Analytics
- Quantcast vs Adobe Customer Journey Analytics
- Quantcast vs Supermetrics
- Quantcast vs Salesforce Marketing Intelligence
- Quantcast vs Singular
- Quantcast vs Funnel
Compare Quantcast with any tool side by side →
Also Ranked In
Quantcast is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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