Supermetrics
Supermetrics: A flexible marketing data platform for teams building reports across many sources. Ranked #4 of 49 in Marketing Analytics Software by our editors (9.0/10); pricing: 14-day trial; best for budget-conscious marketing reporting teams.
At a glance
- Editor score9.0 / 10
- Pricing14-day trial
- Best forBudget-conscious marketing reporting teams
- Free planNo
- Paid from$44/mo
- Data refreshHourly
- Founded2013 · Helsinki, Finland
- Facts checked23 Sep 2026
Where it wins
- Connects advertising, analytics, CRM, BI, and warehouse data
- Offers dashboards, automated reports, data blending, and API access
- Includes AI analysis and natural-language insights
Where it doesn't
- Starter limits access to one user and three data sources
- The starting price requires annual billing
- Data freshness depends on the connected source
Our verdict on Supermetrics
Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales sources, then sends data to destinations such as Google Sheets, Looker Studio, Microsoft Excel, Power BI, data warehouses, and AI tools. Its feature set covers data blending, custom fields, dashboards, automated reporting, data exploration, API access, warehousing, and marketing data activation.
The published plans show Starter at $44 per month with annual billing and a 14-day trial. It includes one core destination, three data sources of choice, one user, three accounts per data source, single sign-on, and Data API access. Growth costs $177 per month with annual billing and expands the allowance to six data sources, two users, and seven accounts per data source while retaining one core destination, single sign-on, and Data API access. Enterprise adds core and data-warehouse destinations, custom user and account limits, data transformations, custom data import, data warehousing, and support for multiple teams.
Supermetrics fits teams that need reporting across platforms such as Google Ads, Facebook Ads, Google Analytics 4, Salesforce, HubSpot, Snowflake, and BigQuery. Custom and templated dashboards, automated refreshes, data validation, and programmatic reporting support both recurring performance reporting and deeper analysis. AI features include insights and natural-language analysis through Supermetrics and connected tools such as ChatGPT, Claude, and Microsoft Copilot. Supported subscriptions and connectors can refresh hourly, although freshness depends on the connected source. Teams wanting a narrow, single-channel reporting tool may find this broader data and destination model unnecessary.
Your product? Our editors can test Supermetrics in depth and publish a review, labelled as paid · from $149/mo →
Supermetrics pricing
All 3 Supermetrics plans and prices →
Supermetrics fact sheet
| Free plan | No |
|---|---|
| Paid from | $44/mo |
| Data refresh | Hourly |
| Spend tracking | Yes |
| Pipeline tracking | Yes |
| Custom dashboards | Yes |
| Historical data | Not verified |
| CRM reporting | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, 2FA |
| Support | Tickets, Live chat, Email · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 170+ integrations: Google Ads, Facebook Ads, Google Analytics 4, HubSpot, Salesforce, Google Sheets … See all → |
| Pricing | 14-day trial (source) |
| Website | supermetrics.com |
| Facts checked | 23 Sep 2026 |
Supermetrics integrations
Supermetrics lists 170+ integrations on its own site — the 12 named here are the ones its pages call out.
- Google Ads
- Facebook Ads
- Google Analytics 4
- HubSpot
- Salesforce
- Google Sheets
- Looker Studio
- Microsoft Excel
- Power BI
- BigQuery
- Snowflake
- Amazon Redshift
See all Supermetrics integrations →
Alternatives to Supermetrics
- Sprinklr Marketing AnalyticsA cross-channel analytics suite for teams linking media performance to optimization.9.4
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- QuantcastA focused platform for audience insights, campaign activation, attribution, and media reporting.9.1
See all Supermetrics alternatives →
Supermetrics vs the competition
- Supermetrics vs Sprinklr Marketing Analytics
- Supermetrics vs Adobe Customer Journey Analytics
- Supermetrics vs Quantcast
- Supermetrics vs Salesforce Marketing Intelligence
- Supermetrics vs Singular
- Supermetrics vs Funnel
Compare Supermetrics with any tool side by side →
Also Ranked In
Supermetrics is ranked in 4 of our directories.
Used Supermetrics? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Supermetrics for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Supermetrics is listed in our Marketing Analytics Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/supermetrics/"><img src="https://www.itechguides.com/best/badge/supermetrics.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update