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Head-to-head · Marketing Analytics Software

Supermetrics vs Singular

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics
Singular #6 in Marketing Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Singular

Supermetrics leads on 0 checks, Singular on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 9.0/10
  • Free planonly Singular
  • Free trialonly Supermetrics
  • Most featuresSupermetrics · 4 of 4

Supermetrics scores higher on our rubric for marketing analytics software: 9.0 against 8.8 out of 10; our editors rank them #4 and #6.

Singular offers free plan; Supermetrics doesn't.

Supermetrics is the better fit for budget-conscious marketing reporting teams. Singular is the better fit for mobile app attribution and monetization analytics.

  • Supermetrics fits best

    Budget-conscious marketing reporting teams

  • Singular fits best

    Mobile app attribution and monetization analytics

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Side by side

Feature Supermetrics 9.0/10 Visit ↗ Singular 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #4 in Marketing Analytics Software #6 in Marketing Analytics Software
Best for Budget-conscious marketing reporting teams Mobile app attribution and monetization analytics
Pricing model Paid Free plan + paid
Starting price $44/mo —
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android
Support Tickets, Live chat, Email · 24/7 Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR, SSO/SAML, 2FA
Integrations 170+ integrations 1,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Supermetrics 4/4 · Singular 0/4
Spend tracking ✓ (best) Not checked yet
Pipeline tracking ✓ (best) Not checked yet
Custom dashboards ✓ (best) Not checked yet
CRM reporting ✓ (best) Not checked yet
Specs
Data refresh Hourly Not checked yet
Historical data Not checked yet Not checked yet
Our review
Pros
  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights
  • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
  • Combines cost, ROI, fraud, and ad revenue reporting
  • Exports data through APIs, webhooks, BI postbacks, and warehouses
Cons
  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source
  • Its focus is app marketing rather than general marketing analytics
  • Growth uses usage-based pricing, while Enterprise pricing is customized
  • User-level data has limited retention
Our verdict

Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales…

Read the review →

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →
  1. SupermetricsMarketing Analytics Software 9.014-day trial
  2. SingularMarketing Analytics Software 8.8Free plan

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects advertising, analytics, CRM, BI, and warehouse data
    • Offers dashboards, automated reports, data blending, and API access
    • Includes AI analysis and natural-language insights

    Where it doesn't

    • Starter limits access to one user and three data sources
    • The starting price requires annual billing
    • Data freshness depends on the connected source

  • Singular — where it wins

    • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
    • Combines cost, ROI, fraud, and ad revenue reporting
    • Exports data through APIs, webhooks, BI postbacks, and warehouses

    Where it doesn't

    • Its focus is app marketing rather than general marketing analytics
    • Growth uses usage-based pricing, while Enterprise pricing is customized
    • User-level data has limited retention

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update