Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Marketing Analytics Software

Adobe Customer Journey Analytics vs Supermetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Adobe Customer Journey Analytics #2 in Marketing Analytics Software 9.2/10 Pricing on request ✓ 3 of 4 features Visit Adobe
Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics

Adobe Customer Journey Analytics leads on 0 checks, Supermetrics on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Customer Journey Analytics · 9.2/10
  • Free trialonly Supermetrics
  • Most featuresSupermetrics · 4 of 4

Adobe Customer Journey Analytics scores higher on our rubric for marketing analytics software: 9.2 against 9.0 out of 10; our editors rank them #2 and #4.

On data refresh, Adobe Customer Journey Analytics gives you Real-time where Supermetrics offers Hourly. Supermetrics offers spend tracking; Adobe Customer Journey Analytics doesn't.

Adobe Customer Journey Analytics is the better fit for large Adobe-centered customer analytics teams. Supermetrics is the better fit for budget-conscious marketing reporting teams.

  • Adobe Customer Journey Analytics fits best

    Large Adobe-centered customer analytics teams

  • Supermetrics fits best

    Budget-conscious marketing reporting teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Customer Journey Analytics 9.2/10 Visit ↗ Supermetrics 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Marketing Analytics Software #4 in Marketing Analytics Software
Best for Large Adobe-centered customer analytics teams Budget-conscious marketing reporting teams
Pricing model Paid Paid
Starting price Pricing on request $44/mo
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs, Tickets Tickets, Live chat, Email · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, 2FA
Integrations 4 integrations 170+ integrations
Built for Enterprise Solo, Small business, Mid-market, Enterprise
Features Adobe Customer Journey Analytics 3/4 · Supermetrics 4/4
Spend tracking — ✓ (best)
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet Not checked yet
Our review
Pros
  • Analyzes online and offline customer data across channels
  • Stitches authenticated and unauthenticated events for person-level analysis
  • Reports advertising spend, revenue, ROAS, CRM data, and audiences
  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights
Cons
  • Pricing requires a tailored quote from Adobe
  • The strongest ecosystem fit is within Adobe Experience Platform
  • Standard or Select backfill covers 13 months of history
  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source
Our verdict

Adobe Customer Journey Analytics is an enterprise application for analyzing customer interactions across online and offline channels. Built on Adobe Experience Platform, it combines event, profile, lookup, and summary datasets for…

Read the review →

Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales…

Read the review →
  1. Adobe Customer Journey AnalyticsMarketing Analytics Software 9.2Pricing on request
  2. SupermetricsMarketing Analytics Software 9.014-day trial

Strengths and trade-offs

  • Adobe Customer Journey Analytics — where it wins

    • Analyzes online and offline customer data across channels
    • Stitches authenticated and unauthenticated events for person-level analysis
    • Reports advertising spend, revenue, ROAS, CRM data, and audiences

    Where it doesn't

    • Pricing requires a tailored quote from Adobe
    • The strongest ecosystem fit is within Adobe Experience Platform
    • Standard or Select backfill covers 13 months of history

  • Supermetrics — where it wins

    • Connects advertising, analytics, CRM, BI, and warehouse data
    • Offers dashboards, automated reports, data blending, and API access
    • Includes AI analysis and natural-language insights

    Where it doesn't

    • Starter limits access to one user and three data sources
    • The starting price requires annual billing
    • Data freshness depends on the connected source
  • Adobe Customer Journey Analytics9.2/10 · Pricing on request

    A strong fit for large Adobe-centered teams analyzing journeys across channels.

    Visit AdobeFull verdict →
  • Supermetrics9.0/10 · 14-day trial

    A flexible marketing data platform for teams building reports across many sources.

    Visit SupermetricsFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update