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Head-to-head · Marketing Analytics Software

Quantcast vs Supermetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Quantcast #3 in Marketing Analytics Software 9.1/10 Free plan · 30-day trial Free planFree trial✓ 4 of 4 features Visit Quantcast
Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics

Quantcast leads on 1 check, Supermetrics on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQuantcast · 9.1/10
  • Free planonly Quantcast
  • Free trialboth

Quantcast scores higher on our rubric for marketing analytics software: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

Quantcast offers free plan; Supermetrics doesn't. On data refresh, Quantcast gives you Real-time where Supermetrics offers Hourly.

Quantcast is the better fit for advertisers needing audience and media analytics. Supermetrics is the better fit for budget-conscious marketing reporting teams.

  • Quantcast fits best

    Advertisers needing audience and media analytics

  • Supermetrics fits best

    Budget-conscious marketing reporting teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Quantcast 9.1/10 Visit ↗ Supermetrics 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in Marketing Analytics Software #4 in Marketing Analytics Software
Best for Advertisers needing audience and media analytics Budget-conscious marketing reporting teams
Pricing model Free plan + paid Paid
Starting price Free plan · 30-day trial $44/mo
Free plan ✓ (best) —
Free trial 30 days 14 days
Free trial length 30 days · no card needed 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Docs Tickets, Live chat, Email · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, 2FA
Integrations 10 integrations 170+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Quantcast 4/4 · Supermetrics 4/4
Spend tracking ✓ ✓
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Real-time Hourly
Historical data Not checked yet Not checked yet
Our review
Pros
  • Real-time audience insights across demographic, behavioral, and contextual data
  • Tracks attribution, ROAS, reach, frequency, spend, and revenue
  • Supports CRM onboarding, reporting APIs, and multiple advertising channels
  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights
Cons
  • Fixed subscription prices are not published
  • Focuses on advertising and audience analytics rather than broad marketing operations
  • The documented reporting lookback is 13 months
  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source
Our verdict

Quantcast is an advertising and audience-measurement platform for publishers, brands, agencies, and performance marketers. It combines audience insights, campaign planning, targeting, activation, optimization, conversion tracking,…

Read the review →

Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales…

Read the review →
  1. QuantcastMarketing Analytics Software 9.1Free plan · 30-day trial
  2. SupermetricsMarketing Analytics Software 9.014-day trial

Strengths and trade-offs

  • Quantcast — where it wins

    • Real-time audience insights across demographic, behavioral, and contextual data
    • Tracks attribution, ROAS, reach, frequency, spend, and revenue
    • Supports CRM onboarding, reporting APIs, and multiple advertising channels

    Where it doesn't

    • Fixed subscription prices are not published
    • Focuses on advertising and audience analytics rather than broad marketing operations
    • The documented reporting lookback is 13 months

  • Supermetrics — where it wins

    • Connects advertising, analytics, CRM, BI, and warehouse data
    • Offers dashboards, automated reports, data blending, and API access
    • Includes AI analysis and natural-language insights

    Where it doesn't

    • Starter limits access to one user and three data sources
    • The starting price requires annual billing
    • Data freshness depends on the connected source

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update