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Head-to-head · Marketing Analytics Software

Supermetrics vs Salesforce Marketing Intelligence

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Supermetrics #4 in Marketing Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Supermetrics
Salesforce Marketing Intelligence #5 in Marketing Analytics Software 8.9/10 Paid ✓ 4 of 4 features Visit Salesforce

Supermetrics leads on 1 check, Salesforce Marketing Intelligence on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 9.0/10
  • Lowest starting priceSupermetrics · $44/mo
  • Free trialonly Supermetrics

Supermetrics scores higher on our rubric for marketing analytics software: 9.0 against 8.9 out of 10; our editors rank them #4 and #5.

Supermetrics is cheaper to start at $44/mo against $10,000/mo.

Supermetrics is the better fit for budget-conscious marketing reporting teams. Salesforce Marketing Intelligence is the better fit for salesforce enterprises with large media budgets.

  • Supermetrics fits best

    Budget-conscious marketing reporting teams

  • Salesforce Marketing Intelligence fits best

    Salesforce enterprises with large media budgets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Supermetrics 9.0/10 Visit ↗ Salesforce Marketing Intelligence 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #4 in Marketing Analytics Software #5 in Marketing Analytics Software
Best for Budget-conscious marketing reporting teams Salesforce enterprises with large media budgets
Pricing model Paid Paid
Starting price $44/mo (best) $10,000/mo
Free plan — —
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Live chat, Email · 24/7 Docs, Community · 24/7
Integrations 170+ integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Supermetrics 4/4 · Salesforce Marketing Intelligence 4/4
Spend tracking ✓ ✓
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Hourly Not checked yet
Historical data Not checked yet Not checked yet
Our review
Pros
  • Connects advertising, analytics, CRM, BI, and warehouse data
  • Offers dashboards, automated reports, data blending, and API access
  • Includes AI analysis and natural-language insights
  • Real-time data pipelines with field mapping and harmonization
  • Multi-touch and funnel-based attribution reporting
  • Agentforce optimization can pause underperforming ads
Cons
  • Starter limits access to one user and three data sources
  • The starting price requires annual billing
  • Data freshness depends on the connected source
  • Starts at $10,000 per organization per month
  • Both published plans require annual billing
  • No free plan is available
Our verdict

Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales…

Read the review →

Salesforce Marketing Intelligence connects advertising, marketing, CRM, and business data for teams measuring cross-channel campaign performance. It combines prebuilt API connectors, data pipelines, harmonization, marketing dashboards,…

Read the review →
  1. SupermetricsMarketing Analytics Software 9.014-day trial
  2. Salesforce Marketing IntelligenceMarketing Analytics Software 8.9Paid

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects advertising, analytics, CRM, BI, and warehouse data
    • Offers dashboards, automated reports, data blending, and API access
    • Includes AI analysis and natural-language insights

    Where it doesn't

    • Starter limits access to one user and three data sources
    • The starting price requires annual billing
    • Data freshness depends on the connected source

  • Salesforce Marketing Intelligence — where it wins

    • Real-time data pipelines with field mapping and harmonization
    • Multi-touch and funnel-based attribution reporting
    • Agentforce optimization can pause underperforming ads

    Where it doesn't

    • Starts at $10,000 per organization per month
    • Both published plans require annual billing
    • No free plan is available

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update