Supermetrics review
A flexible marketing data platform for teams building reports across many sources.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Supermetrics is a marketing intelligence platform for marketers, data analysts, agencies, and data-driven businesses. It connects advertising platforms, analytics tools, CRM systems, ecommerce services, and other marketing and sales sources, then sends data to destinations such as Google Sheets, Looker Studio, Microsoft Excel, Power BI, data warehouses, and AI tools. Its feature set covers data blending, custom fields, dashboards, automated reporting, data exploration, API access, warehousing, and marketing data activation.
The published plans show Starter at $44 per month with annual billing and a 14-day trial. It includes one core destination, three data sources of choice, one user, three accounts per data source, single sign-on, and Data API access. Growth costs $177 per month with annual billing and expands the allowance to six data sources, two users, and seven accounts per data source while retaining one core destination, single sign-on, and Data API access. Enterprise adds core and data-warehouse destinations, custom user and account limits, data transformations, custom data import, data warehousing, and support for multiple teams.
Supermetrics fits teams that need reporting across platforms such as Google Ads, Facebook Ads, Google Analytics 4, Salesforce, HubSpot, Snowflake, and BigQuery. Custom and templated dashboards, automated refreshes, data validation, and programmatic reporting support both recurring performance reporting and deeper analysis. AI features include insights and natural-language analysis through Supermetrics and connected tools such as ChatGPT, Claude, and Microsoft Copilot. Supported subscriptions and connectors can refresh hourly, although freshness depends on the connected source. Teams wanting a narrow, single-channel reporting tool may find this broader data and destination model unnecessary.
Supermetrics pros and cons
- Where it wins
- Connects advertising, analytics, CRM, BI, and warehouse data
- Offers dashboards, automated reports, data blending, and API access
- Includes AI analysis and natural-language insights
- Where it doesn't
- Starter limits access to one user and three data sources
- The starting price requires annual billing
- Data freshness depends on the connected source
Supermetrics fact sheet, pricing and score →
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