Funnel
Funnel: A broad marketing measurement hub for mature teams that need centralized data and advanced analysis. Ranked #7 of 49 in Marketing Analytics Software by our editors (8.7/10); pricing: Paid; best for mature teams needing advanced measurement methods.
At a glance
- Editor score8.7 / 10
- PricingPaid
- Best forMature teams needing advanced measurement methods
- Free planNo
- Paid from$300/mo
- Data refreshHourly
- Founded2014 · Stockholm, Sweden
- Facts checked23 Sep 2026
Where it wins
- Centralizes and transforms marketing, CRM, sales, and advertising data
- Supports mix modeling, multi-touch attribution, and incrementality testing
- Exports to BI tools, spreadsheets, workflows, and data warehouses
Where it doesn't
- Starts at $300 per month with annual billing and no free plan
- Advanced destinations and administration require higher-tier plans
- Enterprise capabilities use custom pricing
Our verdict on Funnel
Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes, harmonizes, and enriches the data without code. The product combines reporting with measurement capabilities, including customizable dashboards, budget and target tracking, marketing mix modeling, multi-touch attribution, and incrementality testing. It is suited to mature teams that need a central layer for marketing performance data rather than a narrowly focused reporting tool.
Pricing is structured around annual billing. Starter costs $300 per month and includes 117 connectors, 13 destinations, data storage, semantics and business logic, dashboards, and Funnel AI. Business costs $600 per month and expands access to 579 connectors and 46 destinations, while adding unlimited users and workspaces, Power BI and Tableau destinations, cloud destinations such as BigQuery and Amazon S3, and advanced Data Hub capabilities. Enterprise uses custom pricing and includes 600+ connectors, 47 destinations, SAML, OIDC, SCIM, advanced roles and permissions, an audit log, an enterprise SLA, and priority support. The paid-only structure makes Funnel a stronger fit for established teams with allocated analytics budgets.
Its ecosystem covers Looker Studio, Tableau, Power BI, BigQuery, Snowflake, Google Sheets, HubSpot, Salesforce, Pipedrive, and Zoho CRM, with exports to visualization tools, workflows, and data warehouses. AI-assisted queries, charts, and custom metrics add another way to work with the centralized data, including connections with Claude and ChatGPT. Choose Funnel when measurement depth, data modeling, spend tracking, pipeline tracking, and cross-channel reporting matter together. Smaller teams seeking a free starting point or a simpler analytics tool should look elsewhere.
Your product? Our editors can test Funnel in depth and publish a review, labelled as paid · from $149/mo →
Funnel pricing
All 3 Funnel plans and prices →
Funnel fact sheet
| Free plan | No |
|---|---|
| Paid from | $300/mo |
| Data refresh | Hourly |
| Spend tracking | Yes |
| Pipeline tracking | Yes |
| Custom dashboards | Yes |
| Historical data | 24 months |
| CRM reporting | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | GDPR, ISO 27001, SSO/SAML |
| Support | Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 640+ integrations: Looker Studio, Power BI, Tableau, Google Sheets, Google Analytics 4, BigQuery … See all → |
| Pricing | Paid (source) |
| Website | funnel.io |
| Facts checked | 23 Sep 2026 |
Funnel integrations
Funnel lists 640+ integrations on its own site — the 12 named here are the ones its pages call out.
- Looker Studio
- Power BI
- Tableau
- Google Sheets
- Google Analytics 4
- BigQuery
- Amazon S3
- Redshift
- Azure Blob Storage
- Snowflake
- Claude
- ChatGPT
Alternatives to Funnel
- Sprinklr Marketing AnalyticsA cross-channel analytics suite for teams linking media performance to optimization.9.4
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- QuantcastA focused platform for audience insights, campaign activation, attribution, and media reporting.9.1
Funnel vs the competition
- Funnel vs Sprinklr Marketing Analytics
- Funnel vs Adobe Customer Journey Analytics
- Funnel vs Quantcast
- Funnel vs Supermetrics
- Funnel vs Salesforce Marketing Intelligence
- Funnel vs Singular
Compare Funnel with any tool side by side →
Also Ranked In
Funnel is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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