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Head-to-head · Marketing Analytics Software

Singular vs Funnel

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Singular #6 in Marketing Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Singular
Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

Singular leads on 1 check, Funnel on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSingular · 8.8/10
  • Free planonly Singular
  • Most featuresFunnel · 4 of 4

Singular scores higher on our rubric for marketing analytics software: 8.8 against 8.7 out of 10; our editors rank them #6 and #7.

Singular offers free plan; Funnel doesn't.

Singular is the better fit for mobile app attribution and monetization analytics. Funnel is the better fit for mature teams needing advanced measurement methods.

  • Singular fits best

    Mobile app attribution and monetization analytics

  • Funnel fits best

    Mature teams needing advanced measurement methods

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Side by side

Feature Singular 8.8/10 Visit ↗ Funnel 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #6 in Marketing Analytics Software #7 in Marketing Analytics Software
Best for Mobile app attribution and monetization analytics Mature teams needing advanced measurement methods
Pricing model Free plan + paid Paid
Starting price — $300/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Browser extension
Platforms Web, iOS, Android Web
Support Email, Tickets, Docs Live chat, Docs
Compliance GDPR, SSO/SAML, 2FA GDPR, ISO 27001, SSO/SAML
Integrations 1,000+ integrations 640+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Singular 0/4 · Funnel 4/4
Spend tracking Not checked yet ✓ (best)
Pipeline tracking Not checked yet ✓ (best)
Custom dashboards Not checked yet ✓ (best)
CRM reporting Not checked yet ✓ (best)
Specs
Data refresh Not checked yet Hourly
Historical data Not checked yet 24 months
Our review
Pros
  • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
  • Combines cost, ROI, fraud, and ad revenue reporting
  • Exports data through APIs, webhooks, BI postbacks, and warehouses
  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses
Cons
  • Its focus is app marketing rather than general marketing analytics
  • Growth uses usage-based pricing, while Enterprise pricing is customized
  • User-level data has limited retention
  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing
Our verdict

Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console…

Read the review →

Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,…

Read the review →
  1. SingularMarketing Analytics Software 8.8Free plan
  2. FunnelMarketing Analytics Software 8.7Paid

Strengths and trade-offs

  • Singular — where it wins

    • Covers mobile, web-to-app, multi-touch, and SKAdNetwork attribution
    • Combines cost, ROI, fraud, and ad revenue reporting
    • Exports data through APIs, webhooks, BI postbacks, and warehouses

    Where it doesn't

    • Its focus is app marketing rather than general marketing analytics
    • Growth uses usage-based pricing, while Enterprise pricing is customized
    • User-level data has limited retention

  • Funnel — where it wins

    • Centralizes and transforms marketing, CRM, sales, and advertising data
    • Supports mix modeling, multi-touch attribution, and incrementality testing
    • Exports to BI tools, spreadsheets, workflows, and data warehouses

    Where it doesn't

    • Starts at $300 per month with annual billing and no free plan
    • Advanced destinations and administration require higher-tier plans
    • Enterprise capabilities use custom pricing
  • Singular8.8/10 · Free plan

    A focused choice for app marketers needing attribution, monetization, and warehouse delivery.

    Visit SingularFull verdict →
  • Funnel8.7/10 · Paid

    A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

    Visit FunnelFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update