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Head-to-head · Marketing Analytics Software

Salesforce Marketing Intelligence vs Funnel

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Salesforce Marketing Intelligence #5 in Marketing Analytics Software 8.9/10 Paid ✓ 4 of 4 features Visit Salesforce
Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

Salesforce Marketing Intelligence leads on 0 checks, Funnel on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Marketing Intelligence · 8.9/10
  • Lowest starting priceFunnel · $300/mo

Salesforce Marketing Intelligence scores higher on our rubric for marketing analytics software: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

Funnel is cheaper to start at $300/mo against $10,000/mo.

Salesforce Marketing Intelligence is the better fit for salesforce enterprises with large media budgets. Funnel is the better fit for mature teams needing advanced measurement methods.

  • Salesforce Marketing Intelligence fits best

    Salesforce enterprises with large media budgets

  • Funnel fits best

    Mature teams needing advanced measurement methods

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Side by side

Feature Salesforce Marketing Intelligence 8.9/10 Visit ↗ Funnel 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in Marketing Analytics Software #7 in Marketing Analytics Software
Best for Salesforce enterprises with large media budgets Mature teams needing advanced measurement methods
Pricing model Paid Paid
Starting price $10,000/mo $300/mo (best)
Free plan — —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Docs, Community · 24/7 Live chat, Docs
Integrations 14 integrations 640+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Salesforce Marketing Intelligence 4/4 · Funnel 4/4
Spend tracking ✓ ✓
Pipeline tracking ✓ ✓
Custom dashboards ✓ ✓
CRM reporting ✓ ✓
Specs
Data refresh Not checked yet Hourly
Historical data Not checked yet 24 months
Our review
Pros
  • Real-time data pipelines with field mapping and harmonization
  • Multi-touch and funnel-based attribution reporting
  • Agentforce optimization can pause underperforming ads
  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses
Cons
  • Starts at $10,000 per organization per month
  • Both published plans require annual billing
  • No free plan is available
  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing
Our verdict

Salesforce Marketing Intelligence connects advertising, marketing, CRM, and business data for teams measuring cross-channel campaign performance. It combines prebuilt API connectors, data pipelines, harmonization, marketing dashboards,…

Read the review →

Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,…

Read the review →
  1. Salesforce Marketing IntelligenceMarketing Analytics Software 8.9Paid
  2. FunnelMarketing Analytics Software 8.7Paid

Strengths and trade-offs

  • Salesforce Marketing Intelligence — where it wins

    • Real-time data pipelines with field mapping and harmonization
    • Multi-touch and funnel-based attribution reporting
    • Agentforce optimization can pause underperforming ads

    Where it doesn't

    • Starts at $10,000 per organization per month
    • Both published plans require annual billing
    • No free plan is available

  • Funnel — where it wins

    • Centralizes and transforms marketing, CRM, sales, and advertising data
    • Supports mix modeling, multi-touch attribution, and incrementality testing
    • Exports to BI tools, spreadsheets, workflows, and data warehouses

    Where it doesn't

    • Starts at $300 per month with annual billing and no free plan
    • Advanced destinations and administration require higher-tier plans
    • Enterprise capabilities use custom pricing
  • Salesforce Marketing Intelligence8.9/10 · Paid

    A high-cost Salesforce marketing analytics suite for cross-channel measurement and optimization.

    Visit SalesforceFull verdict →
  • Funnel8.7/10 · Paid

    A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

    Visit FunnelFull verdict →

More comparisons

All marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update