Whatagraph review
A data-rich reporting platform for agencies and large marketing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Whatagraph is a marketing intelligence and reporting platform for agencies and marketing teams that need to bring data from multiple channels into one reporting environment. It connects advertising, social, analytics, SEO, email, CRM, ecommerce, and other sources, then standardizes and presents the information through reports, dashboards, performance overviews, and KPI tracking. Its audience is primarily larger teams that need branded reporting, cross-channel visibility, and repeatable delivery to internal or external stakeholders.
The published plans show two tiers. Max costs €699 per month when billed annually and includes advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts, and a dedicated Success Manager. Prime uses custom pricing and adds premium integrations, a custom report domain, public API access, transfer to BigQuery and Looker Studio, and priority support. New accounts receive a 14-day Max trial, while the product does not offer a perpetual free plan. The pricing structure is therefore better suited to teams with recurring reporting needs than to small organizations seeking a low-cost analytics tool.
Its main strength is breadth across the marketing data stack. Integrations include Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, Semrush, Ahrefs, Klaviyo, Mailchimp, HubSpot, Salesforce, Shopify, BigQuery, and Snowflake. Teams can create custom dimensions and metrics, blend sources, track goals, configure alerts, store historical data with a default 24-month backfill, and connect destinations such as BigQuery, Looker Studio, and the Custom API. AI features support report creation, summaries, chat, and insights. Whatagraph fits teams prioritizing branded, data-rich reporting; smaller teams or buyers needing a free plan may prefer a simpler alternative.
Whatagraph pros and cons
- Where it wins
- Connects advertising, CRM, ecommerce, SEO, email, and analytics sources
- Supports custom metrics, transformations, blends, dashboards, and alerts
- Offers white-label reports, AI insights, and automated email delivery
- Where it doesn't
- Starts at €699 per month with annual billing
- No perpetual free plan is available
- Fastest documented scheduled refresh cadence is every 4 hours
Whatagraph fact sheet, pricing and score →
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