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Head-to-head · Ad Analytics

Kochava vs Airbridge

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Kochava #2 in Ad Analytics 8.9/10 Free plan Free plan✓ 0 of 1 features Visit Kochava
Airbridge #5 in Ad Analytics 8.4/10 30-day trial Free trial✓ 0 of 1 features Visit Airbridge

Kochava leads on 1 check, Airbridge on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.9/10
  • Lowest starting priceAirbridge · $40/mo
  • Free planonly Kochava
  • Free trialonly Airbridge

Kochava scores higher on our rubric for ad analytics: 8.9 against 8.4 out of 10; our editors rank them #2 and #5.

Kochava offers free plan; Airbridge doesn't. Airbridge is cheaper to start at $40/mo against $500/mo.

Kochava is the better fit for mobile teams wanting broad measurement on a free plan. Airbridge is the better fit for mobile marketers wanting affordable multi-touch attribution.

  • Kochava fits best

    Mobile teams wanting broad measurement on a free plan

  • Airbridge fits best

    Mobile marketers wanting affordable multi-touch attribution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kochava 8.9/10 Visit ↗ Airbridge 8.4/10 Visit ↗
At a glance
Editor score 8.9 8.4
Ranking #2 in Ad Analytics #5 in Ad Analytics
Best for Mobile teams wanting broad measurement on a free plan Mobile marketers wanting affordable multi-touch attribution
Pricing model Free plan + paid Paid
Starting price $500/mo $40/mo (best)
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Tickets, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR
Integrations 5,000+ integrations 350+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kochava 0/1 · Airbridge 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Measures mobile, web, CTV, and offline campaigns
  • Free plan includes app analytics, attribution, SmartLinks, and QR codes
  • Integrations include Meta, Google Ads, TikTok, and Apple Ads
  • Tracks web-to-app journeys alongside mobile ad attribution.
  • Core includes revenue and funnel reports for four named ad platforms.
  • Growth adds multi-touch reporting, fraud detection, and warehouse exports.
Cons
  • Paid plans start at $500/month
  • Custom event tracking and all integrated partner attribution require Foundation
  • Ad revenue measurement and custom fraud prevention are Enterprise features
  • Core covers four named ad platforms; broader network coverage requires Growth.
  • Core includes 500,000 data points, with additional points billed separately.
  • Growth pricing is custom and based on MAU or installs.
Our verdict

Kochava provides campaign measurement and attribution for advertisers, app marketers, agencies, publishers, and platforms. It covers customer journeys across mobile apps and web, desktop web, connected TV, out-of-home, and offline…

Read the review →

Airbridge is a cloud marketing measurement platform for mobile and web-app businesses. It connects advertising touchpoints with installs, conversions, subscriptions, purchases, and revenue across web and mobile journeys. Its range suits…

Read the review →
  1. KochavaAd Analytics 8.9Free plan
  2. AirbridgeAd Analytics 8.430-day trial

Strengths and trade-offs

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Free plan includes app analytics, attribution, SmartLinks, and QR codes
    • Integrations include Meta, Google Ads, TikTok, and Apple Ads

    Where it doesn't

    • Paid plans start at $500/month
    • Custom event tracking and all integrated partner attribution require Foundation
    • Ad revenue measurement and custom fraud prevention are Enterprise features

  • Airbridge — where it wins

    • Tracks web-to-app journeys alongside mobile ad attribution.
    • Core includes revenue and funnel reports for four named ad platforms.
    • Growth adds multi-touch reporting, fraud detection, and warehouse exports.

    Where it doesn't

    • Core covers four named ad platforms; broader network coverage requires Growth.
    • Core includes 500,000 data points, with additional points billed separately.
    • Growth pricing is custom and based on MAU or installs.

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update