Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Ad Analytics

Kochava vs AppsFlyer OneLink

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kochava #2 in Ad Analytics 8.9/10 Free plan Free plan✓ 0 of 1 features Visit Kochava
AppsFlyer OneLink #4 in Ad Analytics 8.5/10 Free plan Free plan✓ 0 of 1 features Visit AppsFlyer

Kochava leads on 0 checks, AppsFlyer OneLink on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.9/10
  • Free planboth

Kochava scores higher on our rubric for ad analytics: 8.9 against 8.5 out of 10; our editors rank them #2 and #4.

Kochava is the better fit for mobile teams wanting broad measurement on a free plan. AppsFlyer OneLink is the better fit for teams focused on app links and journey measurement.

  • Kochava fits best

    Mobile teams wanting broad measurement on a free plan

  • AppsFlyer OneLink fits best

    Teams focused on app links and journey measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kochava 8.9/10 Visit ↗ AppsFlyer OneLink 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #2 in Ad Analytics #4 in Ad Analytics
Best for Mobile teams wanting broad measurement on a free plan Teams focused on app links and journey measurement
Pricing model Free plan + paid Free plan + paid
Starting price $500/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Email, Docs · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, 2FA
Integrations 5,000+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kochava 0/1 · AppsFlyer OneLink 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Measures mobile, web, CTV, and offline campaigns
  • Free plan includes app analytics, attribution, SmartLinks, and QR codes
  • Integrations include Meta, Google Ads, TikTok, and Apple Ads
  • Routes users to specific in-app experiences, including after installation.
  • Supports QR codes, branded links, bulk creation and an API.
  • Measures clicks and journeys across channels, including offline touchpoints.
Cons
  • Paid plans start at $500/month
  • Custom event tracking and all integrated partner attribution require Foundation
  • Ad revenue measurement and custom fraud prevention are Enterprise features
  • Standalone use focuses on deep linking and redirection.
  • Broader multi-touch attribution belongs to the full AppsFlyer platform.
  • Revenue measurement is listed for the full platform, not the standalone package.
Our verdict

Kochava provides campaign measurement and attribution for advertisers, app marketers, agencies, publishers, and platforms. It covers customer journeys across mobile apps and web, desktop web, connected TV, out-of-home, and offline…

Read the review →

AppsFlyer OneLink creates links and QR codes that route people from web, email, SMS, social, paid media and offline touchpoints to app stores, websites or specific in-app destinations. It is aimed at CRM, lifecycle and growth teams that…

Read the review →
  1. KochavaAd Analytics 8.9Free plan
  2. AppsFlyer OneLinkAd Analytics 8.5Free plan

Strengths and trade-offs

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Free plan includes app analytics, attribution, SmartLinks, and QR codes
    • Integrations include Meta, Google Ads, TikTok, and Apple Ads

    Where it doesn't

    • Paid plans start at $500/month
    • Custom event tracking and all integrated partner attribution require Foundation
    • Ad revenue measurement and custom fraud prevention are Enterprise features

  • AppsFlyer OneLink — where it wins

    • Routes users to specific in-app experiences, including after installation.
    • Supports QR codes, branded links, bulk creation and an API.
    • Measures clicks and journeys across channels, including offline touchpoints.

    Where it doesn't

    • Standalone use focuses on deep linking and redirection.
    • Broader multi-touch attribution belongs to the full AppsFlyer platform.
    • Revenue measurement is listed for the full platform, not the standalone package.

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update