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Head-to-head · Ad Analytics

Adjust vs Kochava

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adjust #1 in Ad Analytics 9.3/10 Pricing on request ✓ 0 of 1 features Visit Adjust
Kochava #2 in Ad Analytics 8.9/10 Free plan Free plan✓ 0 of 1 features Visit Kochava

Adjust leads on 0 checks, Kochava on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.3/10
  • Free planonly Kochava

Adjust scores higher on our rubric for ad analytics: 9.3 against 8.9 out of 10; our editors rank them #1 and #2.

Kochava offers free plan; Adjust doesn't.

Adjust is the better fit for teams needing established mobile and web attribution. Kochava is the better fit for mobile teams wanting broad measurement on a free plan.

  • Adjust fits best

    Teams needing established mobile and web attribution

  • Kochava fits best

    Mobile teams wanting broad measurement on a free plan

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Side by side

Feature Adjust 9.3/10 Visit ↗ Kochava 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in Ad Analytics #2 in Ad Analytics
Best for Teams needing established mobile and web attribution Mobile teams wanting broad measurement on a free plan
Pricing model Paid Free plan + paid
Starting price — $500/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Docs Tickets, Docs
Compliance GDPR, ISO 27001, 2FA GDPR
Integrations 3,000+ integrations 5,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adjust 0/1 · Kochava 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Multi-touch reporting with deterministic and probabilistic attribution models
  • Revenue, subscription, reattribution, and retargeting measurement
  • Raw-data export with 3,000 integrations across major analytics platforms
  • Measures mobile, web, CTV, and offline campaigns
  • Free plan includes app analytics, attribution, SmartLinks, and QR codes
  • Integrations include Meta, Google Ads, TikTok, and Apple Ads
Cons
  • Pricing is sales-led rather than self-serve
  • Base limits conversions and provides English email-only support
  • Growth Solutions on Core and Enterprise cost extra as add-ons
  • Paid plans start at $500/month
  • Custom event tracking and all integrated partner attribution require Foundation
  • Ad revenue measurement and custom fraud prevention are Enterprise features
Our verdict

Adjust is a cloud-based measurement and analytics platform for app marketers, developers, and marketing teams. It measures clicks, impressions, installs, reattributions, web activity, and campaign performance across mobile, web, TV, and PC…

Read the review →

Kochava provides campaign measurement and attribution for advertisers, app marketers, agencies, publishers, and platforms. It covers customer journeys across mobile apps and web, desktop web, connected TV, out-of-home, and offline…

Read the review →
  1. AdjustAd Analytics 9.3Pricing on request
  2. KochavaAd Analytics 8.9Free plan

Strengths and trade-offs

  • Adjust — where it wins

    • Multi-touch reporting with deterministic and probabilistic attribution models
    • Revenue, subscription, reattribution, and retargeting measurement
    • Raw-data export with 3,000 integrations across major analytics platforms

    Where it doesn't

    • Pricing is sales-led rather than self-serve
    • Base limits conversions and provides English email-only support
    • Growth Solutions on Core and Enterprise cost extra as add-ons

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Free plan includes app analytics, attribution, SmartLinks, and QR codes
    • Integrations include Meta, Google Ads, TikTok, and Apple Ads

    Where it doesn't

    • Paid plans start at $500/month
    • Custom event tracking and all integrated partner attribution require Foundation
    • Ad revenue measurement and custom fraud prevention are Enterprise features
  • Adjust9.3/10 · Pricing on request

    Adjust combines multi-touch attribution, revenue measurement, deep linking, and broad integrations.

    Visit AdjustFull verdict →
  • Kochava8.9/10 · Free plan

    Broad campaign measurement with a free app analytics tier and paid plans from $500/month.

    Visit KochavaFull verdict →

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update