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Head-to-head · Ad Analytics

Kochava vs Northbeam

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kochava #2 in Ad Analytics 8.9/10 Free plan Free plan✓ 0 of 1 features Visit Kochava
Northbeam #8 in Ad Analytics 8.1/10 Paid ✓ 0 of 1 features Visit Northbeam

Kochava leads on 1 check, Northbeam on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.9/10
  • Free planonly Kochava

Kochava scores higher on our rubric for ad analytics: 8.9 against 8.1 out of 10; our editors rank them #2 and #8.

Kochava offers free plan; Northbeam doesn't.

Kochava is the better fit for mobile teams wanting broad measurement on a free plan. Northbeam is the better fit for larger ecommerce teams combining attribution and planning.

  • Kochava fits best

    Mobile teams wanting broad measurement on a free plan

  • Northbeam fits best

    Larger ecommerce teams combining attribution and planning

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Side by side

Feature Kochava 8.9/10 Visit ↗ Northbeam 8.1/10 Visit ↗
At a glance
Editor score 8.9 8.1
Ranking #2 in Ad Analytics #8 in Ad Analytics
Best for Mobile teams wanting broad measurement on a free plan Larger ecommerce teams combining attribution and planning
Pricing model Free plan + paid Paid
Starting price $500/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Tickets, Docs Email, Tickets, Docs
Compliance GDPR SOC 2, GDPR
Integrations 5,000+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Kochava 0/1 · Northbeam 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Measures mobile, web, CTV, and offline campaigns
  • Free plan includes app analytics, attribution, SmartLinks, and QR codes
  • Integrations include Meta, Google Ads, TikTok, and Apple Ads
  • Combines first-party attribution with media-mix modeling and forecasting
  • Measures incrementality and deterministic view-through attribution
  • Offers dashboards plus order, spend, and export APIs
Cons
  • Paid plans start at $500/month
  • Custom event tracking and all integrated partner attribution require Foundation
  • Ad revenue measurement and custom fraud prevention are Enterprise features
  • Starter begins at $1,500 per month, with no free plan
  • Professional is $3,500 per month; pricing can vary with data volume
  • Seven listed integrations limit out-of-the-box platform breadth
Our verdict

Kochava provides campaign measurement and attribution for advertisers, app marketers, agencies, publishers, and platforms. It covers customer journeys across mobile apps and web, desktop web, connected TV, out-of-home, and offline…

Read the review →

Northbeam brings attribution and planning tools together for ecommerce and direct-to-consumer businesses. Its first-party multi-touch attribution connects marketing touchpoints with revenue, while media-mix modeling, budget forecasting,…

Read the review →
  1. KochavaAd Analytics 8.9Free plan
  2. NorthbeamAd Analytics 8.1Paid

Strengths and trade-offs

  • Kochava — where it wins

    • Measures mobile, web, CTV, and offline campaigns
    • Free plan includes app analytics, attribution, SmartLinks, and QR codes
    • Integrations include Meta, Google Ads, TikTok, and Apple Ads

    Where it doesn't

    • Paid plans start at $500/month
    • Custom event tracking and all integrated partner attribution require Foundation
    • Ad revenue measurement and custom fraud prevention are Enterprise features

  • Northbeam — where it wins

    • Combines first-party attribution with media-mix modeling and forecasting
    • Measures incrementality and deterministic view-through attribution
    • Offers dashboards plus order, spend, and export APIs

    Where it doesn't

    • Starter begins at $1,500 per month, with no free plan
    • Professional is $3,500 per month; pricing can vary with data volume
    • Seven listed integrations limit out-of-the-box platform breadth

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update