Airbridge vs Northbeam

Airbridge8.4Visit Northbeam8.1Visit

Higher score Airbridge #5 in Ad Analytics 8.4/10 30-day trial Free trial✓ 0 of 1 features Visit Airbridge

vs

Northbeam #8 in Ad Analytics 8.1/10 Paid ✓ 0 of 1 features Visit Northbeam

• Airbridge fits best

  Mobile marketers wanting affordable multi-touch attribution

• Northbeam fits best

  Larger ecommerce teams combining attribution and planning

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Side by side

Feature	Airbridge 8.4/10 Visit ↗	Northbeam 8.1/10 Visit ↗
At a glance
Editor score	8.4	8.1
Ranking	#5 in Ad Analytics	#8 in Ad Analytics
Best for	Mobile marketers wanting affordable multi-touch attribution	Larger ecommerce teams combining attribution and planning
Pricing model	Paid	Paid
Starting price	$40/mo	—
Free plan	—	—
Free trial	30 days	—
Deployment	Cloud	Cloud
Platforms	Web, iOS, Android	Web
Support	Tickets, Docs	Email, Tickets, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, GDPR
Integrations	350+ integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Airbridge 0/1 · Northbeam 0/1
CRM integrations	Not checked yet	Not checked yet
Specs
Ad platforms supported	Not checked yet	Not checked yet
Attribution models	Not checked yet	Not checked yet
Data refresh	Not checked yet	Not checked yet
Data export	Not checked yet	Not checked yet
Paid channels	Not checked yet	Not checked yet
Our review
Pros	Tracks web-to-app journeys alongside mobile ad attribution. Core includes revenue and funnel reports for four named ad platforms. Growth adds multi-touch reporting, fraud detection, and warehouse exports.	Combines first-party attribution with media-mix modeling and forecasting Measures incrementality and deterministic view-through attribution Offers dashboards plus order, spend, and export APIs
Cons	Core covers four named ad platforms; broader network coverage requires Growth. Core includes 500,000 data points, with additional points billed separately. Growth pricing is custom and based on MAU or installs.	Starter begins at $1,500 per month, with no free plan Professional is $3,500 per month; pricing can vary with data volume Seven listed integrations limit out-of-the-box platform breadth
Our verdict	Airbridge is a cloud marketing measurement platform for mobile and web-app businesses. It connects advertising touchpoints with installs, conversions, subscriptions, purchases, and revenue across web and mobile journeys. Its range suits… Read the review →	Northbeam brings attribution and planning tools together for ecommerce and direct-to-consumer businesses. Its first-party multi-touch attribution connects marketing touchpoints with revenue, while media-mix modeling, budget forecasting,… Read the review →

Strengths and trade-offs

• Airbridge — where it wins

  • Tracks web-to-app journeys alongside mobile ad attribution.
  • Core includes revenue and funnel reports for four named ad platforms.
  • Growth adds multi-touch reporting, fraud detection, and warehouse exports.

  Where it doesn't

  • Core covers four named ad platforms; broader network coverage requires Growth.
  • Core includes 500,000 data points, with additional points billed separately.
  • Growth pricing is custom and based on MAU or installs.

• Northbeam — where it wins

  • Combines first-party attribution with media-mix modeling and forecasting
  • Measures incrementality and deterministic view-through attribution
  • Offers dashboards plus order, spend, and export APIs

  Where it doesn't

  • Starter begins at $1,500 per month, with no free plan
  • Professional is $3,500 per month; pricing can vary with data volume
  • Seven listed integrations limit out-of-the-box platform breadth

• Airbridge8.4/10 · 30-day trial

  A mobile and web attribution platform with a $40/month Core plan and 30-day trial.

  Visit AirbridgeFull verdict →
• Northbeam8.1/10 · Paid

  Multi-touch attribution, media-mix modeling, and forecasting for ecommerce teams.

  Visit NorthbeamFull verdict →