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Head-to-head · Ad Analytics

AppsFlyer OneLink vs Northbeam

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AppsFlyer OneLink #4 in Ad Analytics 8.5/10 Free plan Free plan✓ 0 of 1 features Visit AppsFlyer
Northbeam #8 in Ad Analytics 8.1/10 Paid ✓ 0 of 1 features Visit Northbeam

AppsFlyer OneLink leads on 1 check, Northbeam on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAppsFlyer OneLink · 8.5/10
  • Free planonly AppsFlyer OneLink

AppsFlyer OneLink scores higher on our rubric for ad analytics: 8.5 against 8.1 out of 10; our editors rank them #4 and #8.

AppsFlyer OneLink offers free plan; Northbeam doesn't.

AppsFlyer OneLink is the better fit for teams focused on app links and journey measurement. Northbeam is the better fit for larger ecommerce teams combining attribution and planning.

  • AppsFlyer OneLink fits best

    Teams focused on app links and journey measurement

  • Northbeam fits best

    Larger ecommerce teams combining attribution and planning

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Side by side

Feature AppsFlyer OneLink 8.5/10 Visit ↗ Northbeam 8.1/10 Visit ↗
At a glance
Editor score 8.5 8.1
Ranking #4 in Ad Analytics #8 in Ad Analytics
Best for Teams focused on app links and journey measurement Larger ecommerce teams combining attribution and planning
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Email, Docs · 24/7 Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, GDPR
Integrations 4 integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AppsFlyer OneLink 0/1 · Northbeam 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Routes users to specific in-app experiences, including after installation.
  • Supports QR codes, branded links, bulk creation and an API.
  • Measures clicks and journeys across channels, including offline touchpoints.
  • Combines first-party attribution with media-mix modeling and forecasting
  • Measures incrementality and deterministic view-through attribution
  • Offers dashboards plus order, spend, and export APIs
Cons
  • Standalone use focuses on deep linking and redirection.
  • Broader multi-touch attribution belongs to the full AppsFlyer platform.
  • Revenue measurement is listed for the full platform, not the standalone package.
  • Starter begins at $1,500 per month, with no free plan
  • Professional is $3,500 per month; pricing can vary with data volume
  • Seven listed integrations limit out-of-the-box platform breadth
Our verdict

AppsFlyer OneLink creates links and QR codes that route people from web, email, SMS, social, paid media and offline touchpoints to app stores, websites or specific in-app destinations. It is aimed at CRM, lifecycle and growth teams that…

Read the review →

Northbeam brings attribution and planning tools together for ecommerce and direct-to-consumer businesses. Its first-party multi-touch attribution connects marketing touchpoints with revenue, while media-mix modeling, budget forecasting,…

Read the review →
  1. AppsFlyer OneLinkAd Analytics 8.5Free plan
  2. NorthbeamAd Analytics 8.1Paid

Strengths and trade-offs

  • AppsFlyer OneLink — where it wins

    • Routes users to specific in-app experiences, including after installation.
    • Supports QR codes, branded links, bulk creation and an API.
    • Measures clicks and journeys across channels, including offline touchpoints.

    Where it doesn't

    • Standalone use focuses on deep linking and redirection.
    • Broader multi-touch attribution belongs to the full AppsFlyer platform.
    • Revenue measurement is listed for the full platform, not the standalone package.

  • Northbeam — where it wins

    • Combines first-party attribution with media-mix modeling and forecasting
    • Measures incrementality and deterministic view-through attribution
    • Offers dashboards plus order, spend, and export APIs

    Where it doesn't

    • Starter begins at $1,500 per month, with no free plan
    • Professional is $3,500 per month; pricing can vary with data volume
    • Seven listed integrations limit out-of-the-box platform breadth

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update