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Head-to-head · Ad Analytics

Singular vs Northbeam

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Singular #3 in Ad Analytics 8.8/10 Free plan Free plan✓ 0 of 1 features Visit Singular
Northbeam #8 in Ad Analytics 8.1/10 Paid ✓ 0 of 1 features Visit Northbeam

Singular leads on 1 check, Northbeam on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSingular · 8.8/10
  • Free planonly Singular

Singular scores higher on our rubric for ad analytics: 8.8 against 8.1 out of 10; our editors rank them #3 and #8.

Singular offers free plan; Northbeam doesn't.

Singular is the better fit for app teams seeking free, full-funnel attribution. Northbeam is the better fit for larger ecommerce teams combining attribution and planning.

  • Singular fits best

    App teams seeking free, full-funnel attribution

  • Northbeam fits best

    Larger ecommerce teams combining attribution and planning

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Side by side

Feature Singular 8.8/10 Visit ↗ Northbeam 8.1/10 Visit ↗
At a glance
Editor score 8.8 8.1
Ranking #3 in Ad Analytics #8 in Ad Analytics
Best for App teams seeking free, full-funnel attribution Larger ecommerce teams combining attribution and planning
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android Web
Support Email, Tickets, Docs Email, Tickets, Docs
Compliance GDPR, SSO/SAML, 2FA SOC 2, GDPR
Integrations 1,000+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Singular 0/1 · Northbeam 0/1
CRM integrations Not checked yet Not checked yet
Specs
Ad platforms supported Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Paid channels Not checked yet Not checked yet
Our review
Pros
  • Combines mobile, web-to-app, and multi-touch attribution.
  • Includes fraud prevention, SKAdNetwork, and ad revenue reporting.
  • Delivers marketing data through exports, APIs, and warehouse integrations.
  • Combines first-party attribution with media-mix modeling and forecasting
  • Measures incrementality and deterministic view-through attribution
  • Offers dashboards plus order, spend, and export APIs
Cons
  • Cross-device attribution is limited to the Enterprise plan.
  • Growth uses usage-based pricing, while Enterprise pricing is customized.
  • User-level data retention is limited.
  • Starter begins at $1,500 per month, with no free plan
  • Professional is $3,500 per month; pricing can vary with data volume
  • Seven listed integrations limit out-of-the-box platform breadth
Our verdict

Singular brings campaign cost, performance, attribution, revenue, and user-level data together for app publishers, growth teams, and marketers. Its scope spans mobile and web, including web-to-app journeys, and also covers CTV, PC, and…

Read the review →

Northbeam brings attribution and planning tools together for ecommerce and direct-to-consumer businesses. Its first-party multi-touch attribution connects marketing touchpoints with revenue, while media-mix modeling, budget forecasting,…

Read the review →
  1. SingularAd Analytics 8.8Free plan
  2. NorthbeamAd Analytics 8.1Paid

Strengths and trade-offs

  • Singular — where it wins

    • Combines mobile, web-to-app, and multi-touch attribution.
    • Includes fraud prevention, SKAdNetwork, and ad revenue reporting.
    • Delivers marketing data through exports, APIs, and warehouse integrations.

    Where it doesn't

    • Cross-device attribution is limited to the Enterprise plan.
    • Growth uses usage-based pricing, while Enterprise pricing is customized.
    • User-level data retention is limited.

  • Northbeam — where it wins

    • Combines first-party attribution with media-mix modeling and forecasting
    • Measures incrementality and deterministic view-through attribution
    • Offers dashboards plus order, spend, and export APIs

    Where it doesn't

    • Starter begins at $1,500 per month, with no free plan
    • Professional is $3,500 per month; pricing can vary with data volume
    • Seven listed integrations limit out-of-the-box platform breadth

More comparisons

All ad analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update