Triple Whale vs Northbeam

Triple Whale8.2Visit Northbeam8.1Visit

Higher score Triple Whale #7 in Ad Analytics 8.2/10 Free plan Free plan✓ 0 of 1 features Visit Triple Whale

vs

Northbeam #8 in Ad Analytics 8.1/10 Paid ✓ 0 of 1 features Visit Northbeam

• Triple Whale fits best

  Ecommerce brands seeking free attribution and profit views

• Northbeam fits best

  Larger ecommerce teams combining attribution and planning

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Side by side

Feature	Triple Whale 8.2/10 Visit ↗	Northbeam 8.1/10 Visit ↗
At a glance
Editor score	8.2	8.1
Ranking	#7 in Ad Analytics	#8 in Ad Analytics
Best for	Ecommerce brands seeking free attribution and profit views	Larger ecommerce teams combining attribution and planning
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Tickets, Docs
Compliance	SOC 2, SSO/SAML	SOC 2, GDPR
Integrations	60+ integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Triple Whale 0/1 · Northbeam 0/1
CRM integrations	Not checked yet	Not checked yet
Specs
Ad platforms supported	Not checked yet	Not checked yet
Attribution models	Not checked yet	Not checked yet
Data refresh	Not checked yet	Not checked yet
Data export	Not checked yet	Not checked yet
Paid channels	Not checked yet	Not checked yet
Our review
Pros	Free plan includes real-time views, Triple Pixel, and two attribution models Profitability reporting combines ad spend with expenses and costs Enterprise tier adds incrementality testing and marketing mix modeling	Combines first-party attribution with media-mix modeling and forecasting Measures incrementality and deterministic view-through attribution Offers dashboards plus order, spend, and export APIs
Cons	Paid pricing depends on annual GMV and selected package Advanced capabilities such as SQL and automation require paid tiers Support is listed through documentation, with 60 integrations available	Starter begins at $1,500 per month, with no free plan Professional is $3,500 per month; pricing can vary with data volume Seven listed integrations limit out-of-the-box platform breadth
Our verdict	Triple Whale is a cloud and mobile analytics platform for ecommerce and retail brands that need a shared view of advertising, commerce, customer, and business performance. It combines first-party pixel tracking with first-click,… Read the review →	Northbeam brings attribution and planning tools together for ecommerce and direct-to-consumer businesses. Its first-party multi-touch attribution connects marketing touchpoints with revenue, while media-mix modeling, budget forecasting,… Read the review →

Strengths and trade-offs

• Triple Whale — where it wins

  • Free plan includes real-time views, Triple Pixel, and two attribution models
  • Profitability reporting combines ad spend with expenses and costs
  • Enterprise tier adds incrementality testing and marketing mix modeling

  Where it doesn't

  • Paid pricing depends on annual GMV and selected package
  • Advanced capabilities such as SQL and automation require paid tiers
  • Support is listed through documentation, with 60 integrations available

• Northbeam — where it wins

  • Combines first-party attribution with media-mix modeling and forecasting
  • Measures incrementality and deterministic view-through attribution
  • Offers dashboards plus order, spend, and export APIs

  Where it doesn't

  • Starter begins at $1,500 per month, with no free plan
  • Professional is $3,500 per month; pricing can vary with data volume
  • Seven listed integrations limit out-of-the-box platform breadth

• Triple Whale8.2/10 · Free plan

  A free-to-start ecommerce analytics suite with attribution, profit views, and advanced measurement tiers.

  Visit Triple WhaleFull verdict →
• Northbeam8.1/10 · Paid

  Multi-touch attribution, media-mix modeling, and forecasting for ecommerce teams.

  Visit NorthbeamFull verdict →