Triple Whale
Triple Whale: Broad ecommerce analytics with free access, attribution, profitability, and AI tools. Ranked #4 of 45 in Ecommerce Analytics Software by our editors (8.8/10); pricing: Free plan; best for broad ecommerce analytics on a free plan.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forBroad ecommerce analytics on a free plan
- Free planYes
- Founded2021
- Facts checked23 Sep 2026
Where it wins
- Free plan includes real-time data, attribution, AI tools, and 12 months of history
- Covers attribution, profitability, inventory, retention, and product analytics
- Supports web, mobile, API, and commerce, advertising, and messaging integrations
Where it doesn't
- Paid pricing varies by annual GMV and selected package
- Advanced measurement features are reserved for Enterprise
- Its broad feature set may exceed the needs of narrow analytics teams
Our verdict on Triple Whale
Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, profit, inventory, and operational reporting. The platform is suited to teams that want one system for commercial performance and marketing measurement, with web, iOS, Android, and API access. Moby adds AI-assisted business analysis, questions, creative generation, and operational actions.
Its freemium structure gives smaller teams a practical starting point. The Free plan includes real-time business data, first- and last-click attribution, Moby AI questions and creative generation, and up to 12 months of historical data. Foundation adds multi-touch attribution, no-code dashboards, custom metrics, a SQL editor, customer segments, and Moby AI analytics. Automate adds automations, scheduled work, paid-media actions, Creative Studio, landing pages, and the full AI model library. Enterprise adds Compass, marketing mix modeling, incrementality testing, multi-brand capabilities, and enterprise security controls. Published plans show pricing based on annual gross merchandise value and package, with paid subscriptions described as 12-month terms billed monthly or annually.
Triple Whale’s main strength is breadth across the ecommerce operating model. Integrations include Shopify, BigCommerce, WooCommerce, Stripe, major advertising platforms, and customer messaging tools such as Klaviyo, Attentive, Omnisend, and Yotpo. That ecosystem supports connections between sales, spend, customer behavior, and retention analysis. Choose it if your team needs broad ecommerce reporting with a free entry point and a path to more advanced measurement. Teams seeking only a narrow dashboard or basic store reporting may find its wider scope unnecessary, while marketing mix modeling, incrementality, multi-brand work, and enterprise security controls require the Enterprise package.
Your product? Our editors can test Triple Whale in depth and publish a review, labelled as paid · from $149/mo →
Triple Whale pricing
All 4 Triple Whale plans and prices →
Triple Whale fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Storefront platforms | Not verified |
| Marketing attribution | Not verified |
| Profitability reporting | Not verified |
| Customer cohorts | Not verified |
| Product margin tracking | Not verified |
| Data retention | Not verified |
| Data refresh frequency | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, SSO/SAML |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 60+ integrations: Shopify, WooCommerce, BigCommerce, Meta Ads, Google Ads, TikTok Ads … See all → |
| Pricing | Free plan (source) |
| Website | triplewhale.com |
| Facts checked | 23 Sep 2026 |
Triple Whale integrations
Triple Whale lists 60+ integrations on its own site — the 10 named here are the ones its pages call out.
- Shopify
- WooCommerce
- BigCommerce
- Meta Ads
- Google Ads
- TikTok Ads
- Klaviyo
- Google Analytics
- Snowflake
- Google BigQuery
See all Triple Whale integrations →
Alternatives to Triple Whale
- adtributeMarketing attribution software and analytics platform for e-commerce and lead gen, with robust first-party tracking and customizable attribution.10.0
- KlarEcommerce profitability, retention and attribution reporting from €200 a month.9.0
- DaasityDeep ecommerce, marketing, customer, inventory, and margin analytics for established brands.8.9
See all Triple Whale alternatives →
Triple Whale vs the competition
- Triple Whale vs Klar
- Triple Whale vs Daasity
- Triple Whale vs Glew
- Triple Whale vs RetentionX
- Triple Whale vs SegMetrics
- Triple Whale vs Wicked Reports
Compare Triple Whale with any tool side by side →
Also Ranked In
Triple Whale is ranked in 8 of our directories; the 6 strongest besides Ecommerce Analytics Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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