Triple Whale vs RetentionX

Triple Whale8.8Visit RetentionX8.4Visit

Higher score Triple Whale #4 in Ecommerce Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale

vs

RetentionX #6 in Ecommerce Analytics Software 8.4/10 30-day trial Free trial✓ 4 of 4 features Visit RetentionX

• Triple Whale fits best

  Broad ecommerce analytics on a free plan

• RetentionX fits best

  Customer-centric brands needing profitability analytics

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Side by side

Feature	Triple Whale 8.8/10 Visit ↗	RetentionX 8.4/10 Visit ↗
At a glance
Editor score	8.8	8.4
Ranking	#4 in Ecommerce Analytics Software	#6 in Ecommerce Analytics Software
Best for	Broad ecommerce analytics on a free plan	Customer-centric brands needing profitability analytics
Pricing model	Free plan + paid	Paid
Starting price	—	$49/mo
Free plan	✓ (best)	—
Free trial	—	30 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Docs	Email, Live chat, Docs
Compliance	SOC 2, SSO/SAML	GDPR, 2FA
Integrations	60+ integrations	50+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · RetentionX 4/4
Marketing attribution	Not checked yet	✓ (best)
Profitability reporting	Not checked yet	✓ (best)
Customer cohorts	Not checked yet	✓ (best)
Product margin tracking	Not checked yet	✓ (best)
Specs
Storefront platforms	Not checked yet	Shopify, BigCommerce; other ecommerce platforms via scheduled data import
Data retention	Not checked yet	Not checked yet
Data refresh frequency	Not checked yet	Daily
Our review
Pros	Free plan includes real-time data, attribution, AI tools, and 12 months of history Covers attribution, profitability, inventory, retention, and product analytics Supports web, mobile, API, and commerce, advertising, and messaging integrations	Combines cohorts, LTV, segmentation, attribution, and profitability reporting Includes identity resolution, churn prediction, and workflow activation Connects with ecommerce, marketing, support, and subscription tools
Cons	Paid pricing varies by annual GMV and selected package Advanced measurement features are reserved for Enterprise Its broad feature set may exceed the needs of narrow analytics teams	Direct storefront connections focus on Shopify and BigCommerce Data refresh is daily rather than continuous Advanced capabilities require higher-priced plans
Our verdict	Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, profit, inventory, and… Read the review →	RetentionX is a web-based ecommerce analytics and integrated growth platform for ecommerce teams, marketers, founders, and consumer brands. It brings customer and product analytics, cohort and retention analysis, lifetime-value analysis,… Read the review →

Strengths and trade-offs

• Triple Whale — where it wins

  • Free plan includes real-time data, attribution, AI tools, and 12 months of history
  • Covers attribution, profitability, inventory, retention, and product analytics
  • Supports web, mobile, API, and commerce, advertising, and messaging integrations

  Where it doesn't

  • Paid pricing varies by annual GMV and selected package
  • Advanced measurement features are reserved for Enterprise
  • Its broad feature set may exceed the needs of narrow analytics teams

• RetentionX — where it wins

  • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
  • Includes identity resolution, churn prediction, and workflow activation
  • Connects with ecommerce, marketing, support, and subscription tools

  Where it doesn't

  • Direct storefront connections focus on Shopify and BigCommerce
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced plans

• Triple Whale8.8/10 · Free plan

  Broad ecommerce analytics with free access, attribution, profitability, and AI tools.

  Visit Triple WhaleFull verdict →
• RetentionX8.4/10 · 30-day trial

  A broad ecommerce analytics suite for brands focused on retention, LTV, and profitability.

  Visit RetentionXFull verdict →