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Head-to-head · Ecommerce Analytics Software

Triple Whale vs Wicked Reports

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Triple Whale #4 in Ecommerce Analytics Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Triple Whale
Wicked Reports #8 in Ecommerce Analytics Software 8.1/10 Paid ✓ 0 of 4 features Visit Wicked Reports

Triple Whale leads on 1 check, Wicked Reports on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTriple Whale · 8.8/10
  • Free planonly Triple Whale

Triple Whale scores higher on our rubric for ecommerce analytics software: 8.8 against 8.1 out of 10; our editors rank them #4 and #8.

Triple Whale offers free plan; Wicked Reports doesn't.

Triple Whale is the better fit for broad ecommerce analytics on a free plan. Wicked Reports is the better fit for attribution teams needing offline conversion support.

  • Triple Whale fits best

    Broad ecommerce analytics on a free plan

  • Wicked Reports fits best

    Attribution teams needing offline conversion support

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Side by side

Feature Triple Whale 8.8/10 Visit ↗ Wicked Reports 8.1/10 Visit ↗
At a glance
Editor score 8.8 8.1
Ranking #4 in Ecommerce Analytics Software #8 in Ecommerce Analytics Software
Best for Broad ecommerce analytics on a free plan Attribution teams needing offline conversion support
Pricing model Free plan + paid Paid
Starting price — $499/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs Email, Live chat, Phone, Tickets
Compliance SOC 2, SSO/SAML GDPR
Integrations 60+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Triple Whale 0/4 · Wicked Reports 0/4
Marketing attribution Not checked yet Not checked yet
Profitability reporting Not checked yet Not checked yet
Customer cohorts Not checked yet Not checked yet
Product margin tracking Not checked yet Not checked yet
Specs
Storefront platforms Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Data refresh frequency Not checked yet Not checked yet
Our review
Pros
  • Free plan includes real-time data, attribution, AI tools, and 12 months of history
  • Covers attribution, profitability, inventory, retention, and product analytics
  • Supports web, mobile, API, and commerce, advertising, and messaging integrations
  • Supports first-click, last-click, U-shaped, and linear attribution models
  • Connects advertising, CRM, cart, payment, and warehouse data
  • Includes offline Google Ads conversions and order-level revenue attribution
Cons
  • Paid pricing varies by annual GMV and selected package
  • Advanced measurement features are reserved for Enterprise
  • Its broad feature set may exceed the needs of narrow analytics teams
  • Starts at $499 per month with no free plan
  • Advanced capabilities require higher-priced plans
  • Data retention is limited
Our verdict

Triple Whale is an analytics and measurement platform for ecommerce and retail brands. It brings together marketing attribution, real-time business dashboards, product and website analytics, customer retention, profit, inventory, and…

Read the review →

Wicked Reports is a first-party, click-based marketing attribution platform for eCommerce brands, subscription businesses, agencies, and operators running paid media. It connects advertising, CRM, shopping-cart, payment, and customer data…

Read the review →
  1. Triple WhaleEcommerce Analytics Software 8.8Free plan
  2. Wicked ReportsEcommerce Analytics Software 8.1Paid

Strengths and trade-offs

  • Triple Whale — where it wins

    • Free plan includes real-time data, attribution, AI tools, and 12 months of history
    • Covers attribution, profitability, inventory, retention, and product analytics
    • Supports web, mobile, API, and commerce, advertising, and messaging integrations

    Where it doesn't

    • Paid pricing varies by annual GMV and selected package
    • Advanced measurement features are reserved for Enterprise
    • Its broad feature set may exceed the needs of narrow analytics teams

  • Wicked Reports — where it wins

    • Supports first-click, last-click, U-shaped, and linear attribution models
    • Connects advertising, CRM, cart, payment, and warehouse data
    • Includes offline Google Ads conversions and order-level revenue attribution

    Where it doesn't

    • Starts at $499 per month with no free plan
    • Advanced capabilities require higher-priced plans
    • Data retention is limited

More comparisons

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update