Klar vs Wicked Reports

Klar9.0Visit Wicked Reports8.1Visit

Higher score Klar #2 in Ecommerce Analytics Software 9.0/10 14-day trial Free trial✓ 4 of 4 features Visit Klar

vs

Wicked Reports #8 in Ecommerce Analytics Software 8.1/10 Paid ✓ 0 of 4 features Visit Wicked Reports

• Klar fits best

  Ecommerce brands that want profitability, retention and attribution in one connected view, without a long-term contract

• Wicked Reports fits best

  Attribution teams needing offline conversion support

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Side by side

Feature	Klar 9.0/10 Visit ↗	Wicked Reports 8.1/10 Visit ↗
At a glance
Editor score	9.0	8.1
Ranking	#2 in Ecommerce Analytics Software	#8 in Ecommerce Analytics Software
Best for	Ecommerce brands that want profitability, retention and attribution in one connected view, without a long-term contract	Attribution teams needing offline conversion support
Pricing model	Paid	Paid
Starting price	€200/mo	$499/mo
Free plan	—	—
Free trial	14 days	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Live chat, Email, Docs	Email, Live chat, Phone, Tickets
Compliance	GDPR, ISO 27001	GDPR
Integrations	20 integrations	13 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Klar 4/4 · Wicked Reports 0/4
Marketing attribution	✓ (best)	Not checked yet
Profitability reporting	✓ (best)	Not checked yet
Customer cohorts	✓ (best)	Not checked yet
Product margin tracking	✓ (best)	Not checked yet
Specs
Storefront platforms	Shopify, Shopware, WooCommerce, Magento, Centra, Amazon Seller	Not checked yet
Data retention	Not checked yet	Not checked yet
Data refresh frequency	Real_time	Not checked yet
Our review
Pros	Full profitability reporting with P&L, detailed COGS and fulfillment costs, down to the product level Retention analytics: cohort reports, customer lifetime value, and industry benchmarks First-party tracking pixel with a full multi-touch attribution and measurement suite on Core + Attribution	Supports first-click, last-click, U-shaped, and linear attribution models Connects advertising, CRM, cart, payment, and warehouse data Includes offline Google Ads conversions and order-level revenue attribution
Cons	Core alone has no attribution suite; the pixel and measurement suite need the Core + Attribution plan at €400/month No stated data-history limit on its own pricing or feature pages No free plan; a 14-day trial is the only no-cost option	Starts at $499 per month with no free plan Advanced capabilities require higher-priced plans Data retention is limited
Our verdict	Klar is an ecommerce profitability, retention and attribution platform built around a single connected view of what drives profit. The Core plan, from €200 a month based on the brand's trailing 12 months of net revenue, covers full… Read the review →	Wicked Reports is a first-party, click-based marketing attribution platform for eCommerce brands, subscription businesses, agencies, and operators running paid media. It connects advertising, CRM, shopping-cart, payment, and customer data… Read the review →

Strengths and trade-offs

• Klar — where it wins

  • Full profitability reporting with P&L, detailed COGS and fulfillment costs, down to the product level
  • Retention analytics: cohort reports, customer lifetime value, and industry benchmarks
  • First-party tracking pixel with a full multi-touch attribution and measurement suite on Core + Attribution
  • 153 data sources connected in a single published customer case, across 14 markets and 11 currencies

  Where it doesn't

  • Core alone has no attribution suite; the pixel and measurement suite need the Core + Attribution plan at €400/month
  • No stated data-history limit on its own pricing or feature pages
  • No free plan; a 14-day trial is the only no-cost option
  • No mobile app of its own: web and a Chrome extension only

• Wicked Reports — where it wins

  • Supports first-click, last-click, U-shaped, and linear attribution models
  • Connects advertising, CRM, cart, payment, and warehouse data
  • Includes offline Google Ads conversions and order-level revenue attribution

  Where it doesn't

  • Starts at $499 per month with no free plan
  • Advanced capabilities require higher-priced plans
  • Data retention is limited

• Klar9.0/10 · 14-day trial

  Ecommerce profitability, retention and attribution reporting from €200 a month.

  Visit KlarFull verdict →
• Wicked Reports8.1/10 · Paid

  A configurable attribution platform with offline conversions, LTV reporting, and warehouse exports.

  Visit Wicked ReportsFull verdict →