The Best Ecommerce Analytics Software in 2026
We researched ecommerce analytics software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job, value for money, and verified features for understanding store performance, customers, marketing, products, and profitability.
Our top picks
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Top ranked
adtribute#1 of 448.0/10Ecommerce analytics that ties channel attribution to product-level margin.
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Runner-up
Daasity#2 of 448.9/10Deep ecommerce, marketing, customer, inventory, and margin analytics for established brands.
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Top-ranked free plan
Triple Whale#3 of 448.8/10Broad ecommerce analytics with free access, attribution, profitability, and AI tools.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 44 tools, best first
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Best forEcommerce teams that want channel attribution joined to profit and product margin, not just traffic
Ecommerce analytics that ties channel attribution to product-level margin.
- Customer cohorts
- Marketing attribution
- Product margin tracking
8.0/10★★★★☆Visit adtribute -
Best forEstablished brands needing deep operational analytics
Deep ecommerce, marketing, customer, inventory, and margin analytics for established brands.
- Customer cohorts
- Marketing attribution
- Product margin tracking
8.9/10★★★★☆Visit Daasity -
Best forBroad ecommerce analytics on a free plan
Broad ecommerce analytics with free access, attribution, profitability, and AI tools.
8.8/10★★★★☆Visit Triple Whale -
Best forMulti-platform brands needing hourly reporting
A broad ecommerce analytics platform for multi-store reporting and profitability analysis.
- Customer cohorts
- Marketing attribution
- Product margin tracking
8.6/10★★★★☆Visit Glew -
Best forCustomer-centric brands needing profitability analytics
A broad ecommerce analytics suite for brands focused on retention, LTV, and profitability.
- Customer cohorts
- Marketing attribution
- Product margin tracking
8.4/10★★★★☆Visit RetentionX -
Best forFunnel attribution on a lower entry budget
Person-level attribution and LTV tracking with a $57 monthly starting plan.
8.2/10★★★★☆Visit SegMetrics -
Best forAttribution teams needing offline conversion support
A configurable attribution platform with offline conversions, LTV reporting, and warehouse exports.
8.1/10★★★★☆Visit Wicked Reports -
Best forAI optimization across marketplaces
Teikametrics combines SKU profitability, forecasting, and AI optimization across major marketplaces.
- Marketing attribution
- Product margin tracking
- Profitability reporting
8.0/10★★★★☆Visit Teikametrics -
Best forAll-in-one Amazon seller analytics
A broad Amazon-led toolkit covering research, profitability, ads, inventory, and customer analytics.
- Marketing attribution
- Product margin tracking
- Profitability reporting
7.9/10★★★★☆Visit Helium 10 -
Best forEstablished Amazon profit analytics
Marketplace-focused profit analytics for established Amazon sellers and growing ecommerce teams.
- Customer cohorts
- Marketing attribution
- Product margin tracking
7.8/10★★★★☆Visit sellerboard -
Best forAmazon research with seller reporting
A research-led Amazon suite with seller reporting, optimization, and operational alerts.
- Marketing attribution
- Product margin tracking
- Profitability reporting
7.7/10★★★★☆Visit ZonGuru -
Best forEcommerce teams combining analytics and CRM
A focused ecommerce analytics and CRM platform with strong retention tools and a high entry price.
7.6/10★★★★☆Visit Metrilo -
Best forLarge brands needing advanced media measurement
Advanced cross-channel measurement for large brands, with a high monthly entry price.
- Marketing attribution
- Profitability reporting
7.5/10★★★★☆Visit Fospha -
Best forShopify brands focused on paid-media attribution
Sophisticated attribution and tracking for Shopify brands with serious paid-media budgets.
7.4/10★★★★☆Visit Northbeam -
Best forMerchants focused on personalization analytics
Personalization analytics for merchants using real-time behavior and campaign data.
7.3/10★★★★☆Visit Segmentify -
Best forBudget-conscious stores needing broad reporting
A broad ecommerce analytics suite with a useful free plan and real-time reporting.
- Customer cohorts
- Marketing attribution
- Product margin tracking
7.2/10★★★★☆Visit PayHelm -
Best forBrands wanting warehouse-backed analytics
A warehouse-backed analytics platform for unified ecommerce performance reporting.
7.1/10★★★★☆Try Polar Analytics -
Best forShopify and Amazon LTV analytics
A broad Shopify and Amazon analytics suite with free access and advanced paid tiers.
- Customer cohorts
- Marketing attribution
- Product margin tracking
7.1/10★★★★☆Visit Lifetimely -
Best forAffordable real-time profit and ad analytics
A focused analytics suite for tracking ecommerce profit, costs, margins, and ad performance.
- Customer cohorts
- Marketing attribution
- Product margin tracking
7.0/10★★★★☆Visit TrueProfit -
Best forSmall Shopify stores wanting free profit analytics
A strong free starting point for Shopify stores that need profit visibility.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.9/10★★★☆☆Visit Profitario -
Best forProfit-focused multi-store ecommerce teams
Conjura connects commerce and advertising data to explain profit, growth and inventory.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.8/10★★★☆☆Visit Conjura -
Best forMulti-store merchants focused on profit visibility
A broad profit-analytics workspace for multi-store ecommerce operators.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.7/10★★★☆☆Visit Shopimize -
Best forAmazon and Walmart enterprise analytics
A broad marketplace analytics suite with daily data refresh and custom pricing.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.6/10★★★☆☆Visit DataHawk -
Best forAmazon analytics with mobile apps
A broad Amazon-focused analytics suite with mobile apps and tiered automation.
- Marketing attribution
- Product margin tracking
- Profitability reporting
6.5/10★★★☆☆Visit SellerMobile -
Best forAmazon sellers needing profitability and alerts
A focused Amazon analytics platform with profitability reporting, alerts and AI listing tools.
- Marketing attribution
- Product margin tracking
- Profitability reporting
6.4/10★★★☆☆Visit AMALYTIX -
Best forSmall stores needing simple profit attribution
A focused Shopify and WooCommerce analytics tool for tracking profit, margins, and attribution.
- Marketing attribution
- Product margin tracking
- Profitability reporting
6.2/10★★★☆☆Visit Kiito -
Best forMulti-store merchants needing basic profit dashboards
A practical fit for multi-store merchants seeking core profit and retention dashboards.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.1/10★★★☆☆Visit BeProfit -
Best forRetention- and subscription-focused Shopify brands
A strong retention and subscription analytics option for Shopify-focused ecommerce teams.
6.0/10★★★☆☆Visit Peel Insights -
Best forLow-cost Amazon profit dashboards
A low-cost Amazon dashboard with profit, PPC, inventory, and customer analysis.
- Customer cohorts
- Marketing attribution
- Product margin tracking
6.0/10★★★☆☆Visit ManageByStats -
Best forAmazon sellers needing affordable financial reporting
Affordable Amazon-focused reporting with real-time profitability and reconciliation.
- Product margin tracking
- Profitability reporting
5.9/10★★★☆☆Visit Genbook -
Best forAmazon sellers needing operations analytics
A focused Amazon analytics suite for profitability, inventory, fees, and seller operations.
- Product margin tracking
- Profitability reporting
5.8/10★★★☆☆Visit eComEngine -
Best forLow-cost marketplace alerts and profit reports
A low-cost marketplace suite for alerts, review requests, and seller profitability reporting.
- Product margin tracking
- Profitability reporting
5.7/10★★★☆☆Visit FeedbackWhiz -
Best forE-commerce brands needing affordable attribution
Affordable attribution with SKU analytics, LTV reporting, and five attribution models.
5.6/10★★★☆☆Visit ThoughtMetric -
Best forMulti-marketplace Amazon intelligence
Broad Amazon intelligence with multi-marketplace connections and paid plans from $99 monthly.
- Marketing attribution
- Product margin tracking
- Profitability reporting
5.6/10★★★☆☆Visit SellerApp -
Best forSmall stores needing broad basic reports
A broad reporting toolkit for small stores, with no profitability reporting.
5.5/10★★★☆☆Visit Conversific -
Best forShopify brands wanting real-time tracking
A focused Shopify tracking layer with real-time attribution and enriched conversion data.
- Marketing attribution
- Profitability reporting
5.4/10★★★☆☆Visit TrackBee -
Best forBasic Amazon profitability tracking
A focused Amazon analytics suite with strong profitability coverage and a $97 monthly plan.
- Profitability reporting
5.3/10★★★☆☆Visit HelloProfit -
Best forPerformance marketing teams using many ad channels
A broad attribution and analytics platform for teams running many ad channels.
5.2/10★★★☆☆Visit Cometly -
Best forAmazon product and supplier research
A research-focused toolkit for finding, evaluating, and tracking Amazon opportunities.
- Profitability reporting
5.2/10★★★☆☆Visit AMZScout -
Best forSupplier-focused Amazon product analysts
A focused Amazon sourcing analyst with supplier workflows and detailed profitability calculations.
- Product margin tracking
- Profitability reporting
5.1/10★★★☆☆Visit SupplySpy -
Best forAdvanced attribution and profitability measurement
A deep analytics suite for teams that need attribution and profitability detail.
5.0/10★★☆☆☆Visit Admetrics -
Best forTeams focused on advanced marketing measurement
A broad measurement suite for teams that need advanced marketing attribution and experimentation.
5.0/10★★☆☆☆Visit Rockerbox -
Best forWalmart product and keyword research
A focused Walmart seller suite for product, keyword, rank, and repricing work.
4.9/10★★☆☆☆Visit WallySmarter -
Best forAmazon keyword and competitor tracking
A focused Amazon toolkit for rankings, competitors, listings, promotions, and review alerts.
4.8/10★★☆☆☆Visit AMZ Tracker
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Storefront platforms | Marketing attribution | Profitability reporting | Score |
|---|---|---|---|---|---|---|---|
| 1 | adtribute | No | €499/mo | Yes | Yes | 8.0 | |
| 2 | Daasity | No | $1,499/mo | Shopify, Shopify Plus, Shopify B2B, BigCommerce, Magento, Salesforce Commerce Cloud | Yes | Yes | 8.9 |
| 3 | Triple Whale | Yes | 8.8 | ||||
| 4 | Glew | No | Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, PrestaShop, OSCommerce, Zoey, RetailOps | Yes | Yes | 8.6 | |
| 5 | RetentionX | No | $49/mo | Shopify, BigCommerce; other ecommerce platforms via scheduled data import | Yes | Yes | 8.4 |
| 6 | SegMetrics | No | $57/mo | 8.2 | |||
| 7 | Wicked Reports | No | $499/mo | 8.1 | |||
| 8 | Teikametrics | Yes | $149/mo | Amazon, Walmart, TikTok Shop | Yes | Yes | 8.0 |
| 9 | Helium 10 | Yes | $99/mo | Amazon, Walmart, TikTok Shop | Yes | Yes | 7.9 |
| 10 | sellerboard | No | $15/mo | Amazon, Walmart, eBay | Yes | Yes | 7.8 |
| 11 | ZonGuru | No | $29/mo | Amazon | Yes | Yes | 7.7 |
| 12 | Metrilo | No | $199/mo | 7.6 | |||
| 13 | Fospha | No | $1,500/mo | Shopify, WooCommerce, Magento, Salesforce Commerce Cloud | Yes | Yes | 7.5 |
| 14 | Northbeam | No | 7.4 | ||||
| 15 | Segmentify | No | 7.3 | ||||
| 16 | PayHelm | Yes | $20/user/mo | Shopify, BigCommerce, WooCommerce, Magento, Wix | Yes | Yes | 7.2 |
| 17 | Polar Analytics | No | 7.1 | ||||
| 18 | Lifetimely | Yes | Shopify, Amazon | Yes | Yes | 7.1 | |
| 19 | TrueProfit | No | $35/mo | Shopify, TikTok Shop | Yes | Yes | 7.0 |
| 20 | Profitario | Yes | $30/mo | Shopify | Yes | Yes | 6.9 |
| 21 | Conjura | No | $19.99/mo | Shopify, BigCommerce, WooCommerce, Magento | Yes | Yes | 6.8 |
| 22 | Shopimize | No | Shopify, WooCommerce, PrestaShop, Wix | Yes | Yes | 6.7 | |
| 23 | DataHawk | No | Amazon, Walmart | Yes | Yes | 6.6 | |
| 24 | SellerMobile | No | $19.99/mo | Amazon, Walmart | Yes | Yes | 6.5 |
| 25 | AMALYTIX | No | $89/mo | Amazon Seller Central; Amazon Vendor Central | Yes | Yes | 6.4 |
| 26 | Kiito | No | $69/mo | Shopify, WooCommerce | Yes | Yes | 6.2 |
| 27 | BeProfit | No | Shopify, Amazon, WooCommerce | Yes | Yes | 6.1 | |
| 28 | Peel Insights | Yes | $199/mo | 6.0 | |||
| 29 | ManageByStats | Yes | $15/mo | Amazon | Yes | Yes | 6.0 |
| 30 | Genbook | No | $14.99/mo | Amazon Seller Central | Yes | 5.9 | |
| 31 | eComEngine | No | $34/mo | Amazon | Yes | 5.8 | |
| 32 | FeedbackWhiz | No | $4/mo | Amazon, Walmart | Yes | 5.7 | |
| 33 | ThoughtMetric | No | $99/mo | 5.6 | |||
| 34 | SellerApp | Yes | $99/mo | Amazon, Walmart, Flipkart, ONDC | Yes | Yes | 5.6 |
| 35 | Conversific | Yes | Shopify, ShopRenter, WooCommerce | No | 5.5 | ||
| 36 | TrackBee | No | €19.99/mo | Shopify, Shopify Hydrogen | Yes | Yes | 5.4 |
| 37 | HelloProfit | No | $97/mo | Yes | 5.3 | ||
| 38 | Cometly | No | 5.2 | ||||
| 39 | AMZScout | No | Amazon | Yes | 5.2 | ||
| 40 | SupplySpy | Yes | $20/mo | Amazon | Yes | 5.1 | |
| 41 | Admetrics | No | €339/mo | 5.0 | |||
| 42 | Rockerbox | 5.0 | |||||
| 43 | WallySmarter | No | $0.75/site/mo | Walmart.com | 4.9 | ||
| 44 | AMZ Tracker | No | $500/yr | Amazon | 4.8 |
Head-to-head All 28 comparisons →
- Daasity vs Triple Whale
- Daasity vs Glew
- Daasity vs RetentionX
- Daasity vs SegMetrics
- Daasity vs Wicked Reports
- Daasity vs Teikametrics
- Daasity vs Helium 10
- Triple Whale vs Glew
- Triple Whale vs RetentionX
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How we rank ecommerce analytics software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update