Metrilo
Ecommerce analytics, customer profiles, retention and email marketing
At a glance
- Editor score7.8 / 10
- PricingFrom $199/mo · 14-day trial
- Best forEcommerce teams pairing analytics with CRM tools
- Free planNo
- Paid from$199/mo
- Event trackingYes
- Founded2014 · San Francisco, California, USA; Sofia, Bulgaria
- Facts checked19 Sep 2026
Where it wins
- Combines revenue, marketing and product performance reporting
- Includes funnels, segmentation, retention and cohort analysis
- Connects with Shopify, WooCommerce, Magento and custom websites
Where it doesn't
- Monthly plans start at $199
- Its feature set is centered on ecommerce businesses
- Email campaigns and automation are available on higher plans
Our verdict on Metrilo
Metrilo brings web analytics and customer marketing tools together for ecommerce brands and online stores. Its reporting covers store traffic, visitor behavior, orders, revenue, marketing channels and product performance, with a real-time dashboard, live visitor activity and conversion funnels. Customer profiles, segmentation, retention analysis and cohorts extend the view beyond visits and orders. It is most relevant to ecommerce teams that want analytics alongside CRM-style customer tools, rather than a general-purpose analytics product for varied business models.
The integrations and platform fit are ecommerce-oriented: Metrilo connects with Shopify, WooCommerce, Magento and custom websites, and also lists Privy, MailMunch and Sumo. It is available on web and through an API. That combination supports stores looking to connect sales and customer data with marketing activity. The product’s scope extends into email campaigns and automation, but those capabilities are on higher plans, so teams should compare the plan inclusions against their need for marketing workflows as well as reporting.
Pricing is paid, with a 14-day free trial and monthly plans shown at $199 for Essential, $379 for Pro and $599 for Premium. Premium is listed as starting from that price and may vary by customer volume. The entry price makes Metrilo a considered purchase for smaller stores, especially if they need only basic traffic analytics; its value is more aligned with teams seeking its combined ecommerce reporting, customer analysis and marketing features. Ecommerce teams wanting those in one platform should shortlist it, while organizations seeking analytics beyond ecommerce should consider a more general fit.
Metrilo pricing
All 3 Metrilo plans and prices →
Metrilo fact sheet
| Free plan | No |
|---|---|
| Paid from | $199/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Not verified |
| Data retention | Not verified |
| Ecommerce tracking | Yes |
| API access | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 7 integrations: Shopify, WooCommerce, Magento, custom websites, Privy, MailMunch … |
| Pricing | From $199/mo · 14-day trial (source) |
| Website | metrilo.com |
| Facts checked | 19 Sep 2026 |
Metrilo integrations
Metrilo lists 7 integrations on its own site.
- Shopify
- WooCommerce
- Magento
- custom websites
- Privy
- MailMunch
- Sumo
Alternatives to Metrilo
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.7.2
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.10.0
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.6.2
See all Metrilo alternatives →
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