Metrilo review
A focused ecommerce analytics suite that combines store reporting with CRM and email tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Metrilo brings web analytics and customer marketing tools together for ecommerce brands and online stores. Its reporting covers store traffic, visitor behavior, orders, revenue, marketing channels and product performance, with a real-time dashboard, live visitor activity and conversion funnels. Customer profiles, segmentation, retention analysis and cohorts extend the view beyond visits and orders. It is most relevant to ecommerce teams that want analytics alongside CRM-style customer tools, rather than a general-purpose analytics product for varied business models.
The integrations and platform fit are ecommerce-oriented: Metrilo connects with Shopify, WooCommerce, Magento and custom websites, and also lists Privy, MailMunch and Sumo. It is available on web and through an API. That combination supports stores looking to connect sales and customer data with marketing activity. The product’s scope extends into email campaigns and automation, but those capabilities are on higher plans, so teams should compare the plan inclusions against their need for marketing workflows as well as reporting.
Pricing is paid, with a 14-day free trial and monthly plans shown at $199 for Essential, $379 for Pro and $599 for Premium. Premium is listed as starting from that price and may vary by customer volume. The entry price makes Metrilo a considered purchase for smaller stores, especially if they need only basic traffic analytics; its value is more aligned with teams seeking its combined ecommerce reporting, customer analysis and marketing features. Ecommerce teams wanting those in one platform should shortlist it, while organizations seeking analytics beyond ecommerce should consider a more general fit.
Metrilo pros and cons
- Where it wins
- Combines revenue, marketing and product performance reporting
- Includes funnels, segmentation, retention and cohort analysis
- Connects with Shopify, WooCommerce, Magento and custom websites
- Where it doesn't
- Monthly plans start at $199
- Its feature set is centered on ecommerce businesses
- Email campaigns and automation are available on higher plans
Metrilo fact sheet, pricing and score →
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