Measured
Measured: Measured connects performance measurement with budget planning and optimization across marketing channels. Ranked #7 of 24 in Marketing Performance Management Software by our editors (8.7/10); pricing: Pricing on request; best for teams needing measurement plus budget optimization.
At a glance
- Editor score8.7 / 10
- PricingPricing on request
- Best forTeams needing measurement plus budget optimization
- Budget planningYes
- Founded2017 · Austin, Texas, United States
- Facts checked21 Sep 2026
Where it wins
- Combines incrementality testing with causal marketing mix modeling
- Supports budget planning, optimization, and what-if scenarios
- Offers 300+ managed integrations plus REST API access
Where it doesn't
- Pricing requires a contact-sales conversation
- Its scope may exceed the needs of lightweight reporting teams
- Platform access is listed for web and API
Our verdict on Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands and complex omnichannel marketing organizations. It brings together incrementality measurement, causal marketing mix modeling, platform attribution data, cross-channel dashboards, and media-plan optimization. Teams can track incremental sales, ROAS, and CPA while reviewing performance by campaign, tactic, and channel. Its positioning fits organizations managing multi-brand, multinational, and online-to-offline media programs.
The platform covers the planning side as well as reporting. Marketers can allocate and optimize media budgets, compare what-if investment scenarios, and connect measurement outputs to decisions about channel performance. Incrementality testing and causal modeling add analytical depth beyond basic platform reporting, while the dashboard and drill-down features support ongoing performance review. The published offering includes forecasting, scenario planning, budget planning, and ROI reporting capabilities.
Measured also has broad platform and data connectivity. Its 300+ managed data integrations include Databricks, Amazon Ads, Google Analytics, Snowflake, Search Ads 360, Shopify, and Amazon Sales, with REST API access for additional integration needs. Pricing follows a contact-sales model rather than a published plan structure. Measured is a strong fit for teams that need coordinated measurement and budget optimization across complex channel portfolios. Organizations seeking only lightweight campaign dashboards, or a simple self-serve reporting tool, may find its scope less suitable.
Your product? Our editors can test Measured in depth and publish a review, labelled as paid · from $149/mo →
Measured pricing
Measured fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Budget planning | Yes |
| Forecasting | Yes |
| Scenario planning | Yes |
| ROI reporting | Yes |
| Approval workflows | Not verified |
| Currency support | Not verified |
| Planning horizon | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Live chat |
| Built for | Enterprise (editorial estimate) |
| Integrations | 300+ integrations: Databricks, Amazon Ads, Google Analytics, Snowflake, Search Ads 360, Shopify … See all → |
| Pricing | Pricing on request |
| Website | measured.com |
| Facts checked | 21 Sep 2026 |
Measured integrations
Measured lists 300+ integrations on its own site — the 8 named here are the ones its pages call out.
- Databricks
- Amazon Ads
- Google Analytics
- Snowflake
- Search Ads 360
- Shopify
- Amazon Sales
- Measured REST API
See all Measured integrations →
Alternatives to Measured
- MarmindA centralized marketing operations platform for planning, spend control, workflows, and performance.9.4
- Revlo MarketingA hospitality-focused system for planning, tracking and optimizing complex marketing spend.9.3
- UptempoA focused system for connecting marketing investment, spend, pipeline, and ROI.9.1
See all Measured alternatives →
Measured vs the competition
- Measured vs Marmind
- Measured vs Revlo Marketing
- Measured vs Uptempo
- Measured vs Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler)
- Measured vs Adobe Customer Journey Analytics
- Measured vs LiftLab
Compare Measured with any tool side by side →
Also Ranked In
Measured is ranked in 4 of our directories.
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Featured on iTechGuides
Measured is listed in our Marketing Performance Management Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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