Ruler Analytics
Ruler Analytics: A focused measurement platform connecting marketing activity to calls, conversions and CRM revenue. Ranked #21 of 25 in Revenue Operations Software by our editors (6.9/10); pricing: Paid; best for multi-touch marketing attribution.
At a glance
- Editor score6.9 / 10
- PricingPaid
- Best forMulti-touch marketing attribution
- Free planNo
- Facts checked19 Sep 2026
Where it wins
- Connects calls and conversions to sources, campaigns and keywords
- Matches CRM revenue with closed-loop reporting
- Supports advertising, CRM, ecommerce and BI integrations
Where it doesn't
- Paid plans only, with no free plan
- Best suited to marketing attribution rather than broad revenue operations
- Plan selection is tied to monthly visit volume
Our verdict on Ruler Analytics
Ruler Analytics is a web-based marketing measurement platform for marketers and sales teams that need to connect inbound activity with revenue. Its call-tracking solution uses visitor-specific dynamic phone numbers, records inbound calls, monitors call volume and supports call playback. Beyond phone interactions, it tracks forms, live chat, ecommerce and offline conversions, then connects marketing sources, channels, campaigns and keywords to customer activity. The result is a focused option for teams prioritizing multi-touch attribution and marketing measurement.
Its ecosystem coverage is a central strength. Ruler integrates with advertising platforms including Google Ads, Microsoft Ads, Meta, TikTok and LinkedIn; analytics tools such as Google Analytics; CRMs including Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive and Zoho; and commerce and payment tools such as Shopify, WooCommerce and Stripe. It also supports data warehouses and business-intelligence tools. These connections give marketing and sales teams several routes for activation, reporting and CRM revenue matching through the web platform and API.
The platform expands from multi-touch attribution into data-driven and impression attribution, advanced segmentation, marketing mix modelling and budget scenario planning. The Small plans cover up to 10k monthly visits, while Medium and Large cover up to 50k and 100k visits per month; Advanced starts from 100k visits per month and adds marketing mix modelling plus an AI Agent for analyst and media-planning work. Ruler is a strong fit for organizations that need detailed marketing measurement across calls and digital conversions. Teams seeking a broader revenue-operations system beyond attribution may prefer a more general platform.
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Ruler Analytics pricing
All 5 Ruler Analytics plans and prices →
Ruler Analytics fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Team coverage | Not verified |
| Revenue forecasting | Not verified |
| Workflow automation | Not verified |
| Revenue attribution | Not verified |
| Data warehouse sync | Not verified |
| API access | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 20 integrations: Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Google Analytics … |
| Pricing | Paid (source) |
| Website | ruleranalytics.com |
| Facts checked | 19 Sep 2026 |
Ruler Analytics integrations
Ruler Analytics lists 20 integrations on its own site.
- Google Ads
- Microsoft Ads
- Meta
- TikTok
- Google Analytics
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Pipedrive
- Zoho
- Monday.com
- Shopify
- WooCommerce
- Stripe
- Snowflake
- Amazon Redshift
- Google BigQuery
- Tableau
- Looker Studio
Alternatives to Ruler Analytics
- DealHubA broad quote-to-revenue suite for teams coordinating deals, contracts, billing, and reporting.9.3
- RevOpsA focused RevOps platform for pricing governance and deal approvals.9.0
- MomentumA cross-functional revenue platform connecting forecasting, automation, customer signals and GTM data.8.8
See all Ruler Analytics alternatives →
Also Ranked In
Ruler Analytics is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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