The Best Sales Call Tracking Software in 2026
We researched sales call tracking software through official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core call-tracking job, value for money, and verified features such as attribution, recordings, transcription, campaign tracking, and reporting for sales teams.
Our top picks
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Top ranked
Nimbata#1 of 249.4/10A flexible call-tracking suite with a free entry tier and broad attribution tools.
Free plan · 14-day trial
-
Runner-up
WhatConverts#2 of 249.2/10A broad attribution platform for connecting calls and other leads to marketing activity.
14-day trial
-
Top-ranked free plan
Ringba#15 of 247.7/10A capable call attribution and routing platform with a relatively high monthly entry price.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 24 tools, best first
-
Best forAffordable, full-featured marketing call tracking
A flexible call-tracking suite with a free entry tier and broad attribution tools.
- Conversation intelligence
Free plan · 14-day trial Our Nimbata verdict → Visit NimbataFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Nimbata -
Best forAll-in-one lead and call attribution
A broad attribution platform for connecting calls and other leads to marketing activity.
- Conversation intelligence
9.2/10★★★★★Visit WhatConverts -
Best forEstablished call tracking with AI insights
Established call tracking with attribution, routing, recording, and AI conversation insights.
- Conversation intelligence
9.0/10★★★★☆Visit CallRail -
Best forEnterprise call attribution and conversation intelligence
Enterprise-grade attribution and call intelligence for marketing teams.
- Conversation intelligence
8.8/10★★★★☆Visit Infinity -
Best forLarge organizations needing broad attribution
Broad attribution, routing, recording, and AI analysis for large organizations.
- Conversation intelligence
8.7/10★★★★☆Visit Invoca -
Best forMature enterprise call analytics
Marchex connects call attribution, conversation insights, and enterprise integrations.
- Conversation intelligence
8.6/10★★★★☆Visit Marchex -
Best forAdvanced routing, bidding, and attribution
A strong fit for advanced call routing and pay-per-call attribution at a premium price.
- Conversation intelligence
8.5/10★★★★☆Visit CallGrid -
Best forUsage-priced performance call tracking
Usage-priced call tracking with attribution, routing, recordings, transcription, and AI analysis.
- Conversation intelligence
8.4/10★★★★☆Visit Retreaver -
Best forHospitality-focused revenue attribution
A hospitality-focused call attribution system that connects campaigns to bookings and revenue.
- Campaign tracking
- Call transcription
8.3/10★★★★☆Visit SendSquared -
Best forTechnical teams needing precise call data
Precise session-level attribution and call operations for technical marketing teams.
- Conversation intelligence
8.2/10★★★★☆Visit Pick Calls -
Best forLow-cost Google Ads call attribution
A $25/month call attribution tool for Google Ads and multi-location teams.
- Campaign tracking
- Call transcription
- Conversation intelligence
8.1/10★★★★☆Visit PowerStack -
Best forMulti-touch marketing and revenue analytics
A broad measurement platform for connecting calls, campaigns, and CRM revenue.
- Campaign tracking
8.0/10★★★★☆Try Ruler Analytics -
Best forTeams needing advanced call flows and enterprise routing
Advanced inbound call attribution and routing for mid-market and enterprise teams.
- Conversation intelligence
7.9/10★★★★☆Visit Phonexa -
Best forCall tracking with routing and sentiment analysis
A strong fit for teams that need call attribution, routing and conversation analysis.
- Campaign tracking
- Call transcription
- Conversation intelligence
7.8/10★★★★☆Visit WildJar -
Best forPerformance marketers needing call routing
A capable call attribution and routing platform with a relatively high monthly entry price.
- Conversation intelligence
7.7/10★★★★☆Visit Ringba -
Best forSales teams reviewing calls across devices
A sales-focused call intelligence platform with recording, coaching, and CRM sync.
- Call transcription
- Conversation intelligence
7.6/10★★★★☆Visit Jiminny -
Best forTeams needing meeting capture and follow-through
A strong meeting-capture workspace, but not a dedicated call-attribution platform.
7.5/10★★★★☆Visit Avoma -
Best forBudget-conscious sales conversation intelligence
Conversation intelligence with a free plan and CRM automation for sales teams.
- Call transcription
- Conversation intelligence
7.4/10★★★★☆Visit Sybill -
Best forSales teams combining calling and engagement
A broad sales engagement suite for teams that need calling plus conversation intelligence.
- Call transcription
- Conversation intelligence
7.3/10★★★★☆Visit Gong -
Best forCoaching-focused sales organizations
A coaching-focused conversation intelligence platform with broad CRM and collaboration integrations.
- Call transcription
- Conversation intelligence
7.2/10★★★★☆Visit Modjo -
Best forTeams prioritizing QA and agent coaching
A broad conversation intelligence suite for QA-led sales coaching teams.
- Campaign tracking
- Call transcription
- Conversation intelligence
7.1/10★★★★☆Visit Convin -
Best forEnterprise sales coaching and QA
A broad sales conversation platform for coaching, QA, forecasting, and CRM enrichment.
- Call transcription
- Conversation intelligence
6.8/10★★★☆☆Visit Salesken -
Best forEnterprise sales-call guidance
Enterprise sales-call guidance with transcription, buyer signals, and CRM workflow support.
- Call transcription
- Conversation intelligence
6.6/10★★★☆☆Visit Clari Copilot -
Best forMultichannel sales outreach with calling
A broad multichannel sales engagement platform with calling, SMS, cadences, and AI.
6.2/10★★★☆☆Visit Salesloft
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Call recording | Score |
|---|---|---|---|---|---|
| 1 | Nimbata | Yes | $35/mo | Yes | 9.4 |
| 2 | WhatConverts | No | $30/mo | Yes | 9.2 |
| 3 | CallRail | No | Yes | 9.0 | |
| 4 | Infinity | No | $0.15/unit usage-based | Yes | 8.8 |
| 5 | Invoca | No | Yes | 8.7 | |
| 6 | Marchex | Yes | 8.6 | ||
| 7 | CallGrid | No | $199/mo | Yes | 8.5 |
| 8 | Retreaver | $1/unit/mo | Yes | 8.4 | |
| 9 | SendSquared Phone Call Tracking | No | Yes | 8.3 | |
| 10 | Pick Calls | Yes | 8.2 | ||
| 11 | PowerStack by PowerChord | No | $25/mo | Yes | 8.1 |
| 12 | Ruler Analytics | No | Yes | 8.0 | |
| 13 | Phonexa | No | Yes | 7.9 | |
| 14 | WildJar | No | $89/mo | Yes | 7.8 |
| 15 | Ringba | Yes | $99/mo | Yes | 7.7 |
| 16 | Jiminny | Yes | $42/user/mo | Yes | 7.6 |
| 17 | Avoma | Yes | $19/seat/mo | 7.5 | |
| 18 | Sybill | Yes | $30/user/mo | Yes | 7.4 |
| 19 | Gong Engage | No | Yes | 7.3 | |
| 20 | Modjo | Yes | 7.2 | ||
| 21 | Convin | Yes | 7.1 | ||
| 22 | Salesken | No | Yes | 6.8 | |
| 23 | Clari Copilot | No | Yes | 6.6 | |
| 24 | Salesloft | 6.2 |
Head-to-head All 15 comparisons →
- Nimbata vs Marchex
- Nimbata vs CallGrid
- WhatConverts vs Marchex
- WhatConverts vs CallGrid
- CallRail vs Marchex
- CallRail vs CallGrid
- Infinity vs Marchex
- Infinity vs CallGrid
- Infinity vs Retreaver
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How we rank sales call tracking software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update