Infinity
Infinity: Deep visitor, keyword, journey, revenue, recording, transcript, and AI analysis. Ranked #15 of 36 in Call Tracking Software by our editors (8.0/10); pricing: Paid; best for enterprise attribution and conversation analysis.
At a glance
- Editor score8.0 / 10
- PricingPaid
- Best forEnterprise attribution and conversation analysis
- Free planNo
- Paid from$0.15/unit usage-based
- Keyword-level trackingYes
- Founded2011 · Milton Keynes, United Kingdom
- Facts checked23 Sep 2026
Where it wins
- Visitor- and keyword-level attribution connects calls to marketing journeys.
- AI adds summaries, transcription, intent detection, and barrier analysis.
- APIs, reporting, recording, and major advertising integrations support scale.
Where it doesn't
- Paid packaging may be more than smaller teams need.
- Enterprise capabilities require a tailored package.
- Its focus is call-centric rather than general marketing analytics.
Our verdict on Infinity
Infinity is a paid call tracking platform for marketing teams and call-centric businesses. Dynamic number insertion assigns unique tracking numbers to website visitors, while visitor- and keyword-level attribution connects inbound calls with campaigns, channels, keywords, landing pages, and browsing journeys. Its feature set also covers call recording, revenue tracking, custom goals, channel reports, transcript search, and conversation analysis, making it a strong fit for organizations that treat phone calls as a measurable marketing and sales channel.
The plan structure is designed to scale with reporting and support needs. Essentials includes visitor-level tracking, integrations with Google Analytics, Google Ads, Microsoft Ads, and Meta, plus recording, missed-call alerts, custom goals, and channel reports. Pro adds a full suite of out-of-the-box integrations and a Reporting API. Enterprise is a tailored package with VIP support, a dedicated solutions architect, and reporting and configuration APIs. There is no free plan, so smaller teams should assess whether they need this depth before choosing Infinity.
Infinity’s main distinction is the connection between attribution and conversation intelligence. Recorded calls can be played back and downloaded with configurable retention, while AI-generated summaries, transcription, intent detection, conversion-barrier analysis, trend identification, and transcript search help teams examine what happens after a lead calls. Integrations with four named advertising and analytics platforms support ecosystem fit, and web and API access extend the reporting model. Choose Infinity when campaign-to-call attribution and conversation analysis are central; choose a narrower tool if basic call counts or simple tracking are enough.
Your product? Our editors can test Infinity in depth and publish a review, labelled as paid · from $149/mo →
Infinity pricing
All 3 Infinity plans and prices →
Infinity fact sheet
| Free plan | No |
|---|---|
| Paid from | $0.15/unit usage-based |
| Dynamic number insertion | Yes |
| Keyword-level tracking | Yes |
| Landing-page tracking | Yes |
| Call recording | Yes |
| Conversation intelligence | Yes |
| Included call minutes | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA |
| Support | Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 45+ integrations: Google Analytics, Google Ads, Microsoft Advertising, Meta, Salesforce, HubSpot … See all → |
| Pricing | Paid (source) |
| Website | infinity.co |
| Facts checked | 23 Sep 2026 |
Infinity integrations
Infinity lists 45+ integrations on its own site — the 13 named here are the ones its pages call out.
- Google Analytics
- Google Ads
- Microsoft Advertising
- Meta
- Salesforce
- HubSpot
- Search Ads 360
- Campaign Manager 360
- Adobe Analytics
- Power BI
- Looker
- Webtrends
- Google Tag Manager
See all Infinity integrations →
Alternatives to Infinity
- AuditcallBroad attribution and conversation intelligence with free access and usage-based pricing.9.4
- NimbataA broad call-attribution platform with free entry pricing and usage-based charges.9.3
- AvidTrakAvidTrak combines included call minutes with detailed attribution, routing, and AI analysis.9.2
See all Infinity alternatives →
Also Ranked In
Infinity is ranked in 4 of our directories.
Used Infinity? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Infinity for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Infinity is listed in our Call Tracking Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/infinity-call-tracking-software/"><img src="https://www.itechguides.com/best/badge/infinity-call-tracking-software.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update