Adjust review
A strong attribution platform for teams focused on mobile marketing measurement.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It focuses on attributing app installs, reattributions, clicks, and impressions across web, mobile, TV, and PC and console measurement. Campaign analytics, lifecycle reporting, revenue and subscription measurement, fraud prevention, deep linking, and data export extend its coverage beyond basic install tracking. For teams centered on mobile attribution specialists and performance marketing measurement, Adjust presents a focused set of capabilities.
Attribution depth is the product’s clearest strength. Adjust supports click- and impression-based attribution, deterministic attribution, probabilistic modeling, multi-touch reporting, web attribution, deep linking, and reattribution and retargeting measurement. Revenue measurement and subscription measurement help connect campaigns with commercial outcomes. Campaign analytics and reporting provide a broader view of performance, while server-to-server event integration and raw data exports to servers or cloud storage support downstream analysis. Integrations include Google Ads, Google Analytics 4, Adobe Analytics, Amplitude, Braze, Mixpanel, Segment, mParticle, Meta, and TikTok.
The published plans are organized around conversion volume. Base includes up to 18,000 annual conversions, up to 1,500 monthly conversions for the first year, English email-only support, and Help Center access. Core raises the limit to 250,000 annual conversions and adds volume discounts, support, and optional Growth Solutions. Enterprise covers over 2,500,000 annual conversions, with deep volume discounts, a support team, and Growth Solutions available as add-ons. Adjust is a strong fit for organizations that need detailed attribution, exports, and campaign integrations. Teams seeking an unlimited free plan or a complete mobile analytics suite should consider a broader alternative.
Adjust pros and cons
- Where it wins
- Multi-touch attribution with deterministic and probabilistic modeling
- Deep links, retargeting measurement, and revenue attribution
- Raw data exports and integrations across analytics and marketing tools
- Where it doesn't
- No unlimited free plan is offered
- Base limits conversions and provides English email-only support
- Narrower than a complete mobile analytics suite
Adjust fact sheet, pricing and score →
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