Adjust vs Ruler Analytics

Adjust9.3Visit Ruler Analytics8.3Visit

Higher score Adjust #1 in Conversion Tracking 9.3/10 Pricing on request ✓ 0 of 2 features Visit Adjust

vs

Ruler Analytics #8 in Conversion Tracking 8.3/10 Paid ✓ 0 of 2 features Try Ruler Analytics

• Adjust fits best

  Teams needing mobile and web attribution

• Ruler Analytics fits best

  Teams linking calls, forms and CRM revenue

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Side by side

Feature	Adjust 9.3/10 Visit ↗	Ruler Analytics 8.3/10 Visit ↗
At a glance
Editor score	9.3	8.3
Ranking	#1 in Conversion Tracking	#8 in Conversion Tracking
Best for	Teams needing mobile and web attribution	Teams linking calls, forms and CRM revenue
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	3,000+ integrations	20 integrations
Features Adjust 0/2 · Ruler Analytics 0/2
Mobile app attribution	Not checked yet	Not checked yet
Offline conversion tracking	Not checked yet	Not checked yet
Specs
Attribution models	multi_touch	Not checked yet
Conversion sources	Not checked yet	Not checked yet
Monthly event limit	Not checked yet	Not checked yet
Data retention	Not checked yet	Not checked yet
Our review
Pros	Measures clicks, impressions, reattributions, revenue, and subscriptions Combines multi-touch reporting with web attribution and deep linking Supports raw-data exports and server-to-server event integration	Connects inbound calls to sources, campaigns and CRM revenue. Tracks forms, live chat, ecommerce and offline conversions. Supports multi-touch, data-driven and impression attribution.
Cons	Base is free only for the first year Core and Enterprise pricing requires contacting sales Base support is limited to English email and Help Center access	Paid product with no free plan. Small is capped at 10k monthly visits. Advanced starts at 100k visits per month.
Our verdict	Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes app installs, reattributions, clicks, and impressions, and includes campaign analytics, lifecycle reporting, revenue… Read the review →	Ruler Analytics is a web-based marketing measurement platform for marketers and sales teams that need to connect campaign activity with leads and revenue. Its call-tracking feature assigns visitor-specific dynamic phone numbers to inbound… Read the review →

Strengths and trade-offs

• Adjust — where it wins

  • Measures clicks, impressions, reattributions, revenue, and subscriptions
  • Combines multi-touch reporting with web attribution and deep linking
  • Supports raw-data exports and server-to-server event integration

  Where it doesn't

  • Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access

• Ruler Analytics — where it wins

  • Connects inbound calls to sources, campaigns and CRM revenue.
  • Tracks forms, live chat, ecommerce and offline conversions.
  • Supports multi-touch, data-driven and impression attribution.

  Where it doesn't

  • Paid product with no free plan.
  • Small is capped at 10k monthly visits.
  • Advanced starts at 100k visits per month.

• Adjust9.3/10 · Pricing on request

  Broad app attribution and reporting, with sales-led pricing and no ongoing free plan.

  Visit AdjustFull verdict →
• Ruler Analytics8.3/10 · Paid

  Connect calls and other conversions to marketing sources and CRM revenue.

  Try Ruler AnalyticsFull verdict →