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Head-to-head · Conversion Tracking

Kochava vs Ruler Analytics

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kochava #2 in Conversion Tracking 8.9/10 Free plan Free plan✓ 0 of 2 features Visit Kochava
Ruler Analytics #8 in Conversion Tracking 8.3/10 Paid ✓ 0 of 2 features Try Ruler Analytics

Kochava leads on 1 check, Ruler Analytics on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.9/10
  • Free planonly Kochava

Kochava scores higher on our rubric for conversion tracking: 8.9 against 8.3 out of 10; our editors rank them #2 and #8.

Kochava offers free plan; Ruler Analytics doesn't.

Kochava is the better fit for mobile teams wanting free entry and broad measurement. Ruler Analytics is the better fit for teams linking calls, forms and CRM revenue.

  • Kochava fits best

    Mobile teams wanting free entry and broad measurement

  • Ruler Analytics fits best

    Teams linking calls, forms and CRM revenue

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Side by side

Feature Kochava 8.9/10 Visit ↗ Ruler Analytics 8.3/10 Visit ↗
At a glance
Editor score 8.9 8.3
Ranking #2 in Conversion Tracking #8 in Conversion Tracking
Best for Mobile teams wanting free entry and broad measurement Teams linking calls, forms and CRM revenue
Pricing model Free plan + paid Paid
Starting price $500/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 5,000+ integrations 20 integrations
Features Kochava 0/2 · Ruler Analytics 0/2
Mobile app attribution Not checked yet Not checked yet
Offline conversion tracking Not checked yet Not checked yet
Specs
Attribution models multi_touch Not checked yet
Conversion sources Not checked yet Not checked yet
Monthly event limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan covers mobile and CTV analytics, attribution, and SmartLinks.
  • Tracks campaigns across mobile, web, CTV, and offline channels.
  • Enterprise adds ad revenue measurement and fraud prevention tools.
  • Connects inbound calls to sources, campaigns and CRM revenue.
  • Tracks forms, live chat, ecommerce and offline conversions.
  • Supports multi-touch, data-driven and impression attribution.
Cons
  • Web measurement and custom events start with the $500/month Foundation plan.
  • Dynamic audiences and ad revenue measurement require Enterprise at $2,000/month.
  • Its breadth may exceed the needs of teams focused only on basic app analytics.
  • Paid product with no free plan.
  • Small is capped at 10k monthly visits.
  • Advanced starts at 100k visits per month.
Our verdict

Kochava measures and attributes marketing across mobile apps, mobile and desktop web, connected TV, out-of-home, and offline channels. Advertisers, app marketers, agencies, publishers, and platforms can use it for campaign attribution,…

Read the review →

Ruler Analytics is a web-based marketing measurement platform for marketers and sales teams that need to connect campaign activity with leads and revenue. Its call-tracking feature assigns visitor-specific dynamic phone numbers to inbound…

Read the review →
  1. KochavaConversion Tracking 8.9Free plan
  2. Ruler AnalyticsConversion Tracking 8.3Paid

Strengths and trade-offs

  • Kochava — where it wins

    • Free plan covers mobile and CTV analytics, attribution, and SmartLinks.
    • Tracks campaigns across mobile, web, CTV, and offline channels.
    • Enterprise adds ad revenue measurement and fraud prevention tools.

    Where it doesn't

    • Web measurement and custom events start with the $500/month Foundation plan.
    • Dynamic audiences and ad revenue measurement require Enterprise at $2,000/month.
    • Its breadth may exceed the needs of teams focused only on basic app analytics.

  • Ruler Analytics — where it wins

    • Connects inbound calls to sources, campaigns and CRM revenue.
    • Tracks forms, live chat, ecommerce and offline conversions.
    • Supports multi-touch, data-driven and impression attribution.

    Where it doesn't

    • Paid product with no free plan.
    • Small is capped at 10k monthly visits.
    • Advanced starts at 100k visits per month.

More comparisons

All conversion tracking comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update