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Head-to-head · Conversion Tracking

Kochava vs Tenjin

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kochava #2 in Conversion Tracking 8.9/10 Free plan Free plan✓ 0 of 2 features Visit Kochava
Tenjin #6 in Conversion Tracking 8.5/10 Free plan Free plan✓ 0 of 2 features Visit Tenjin

Kochava leads on 0 checks, Tenjin on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKochava · 8.9/10
  • Free planboth

Kochava scores higher on our rubric for conversion tracking: 8.9 against 8.5 out of 10; our editors rank them #2 and #6.

Kochava is the better fit for mobile teams wanting free entry and broad measurement. Tenjin is the better fit for mobile app teams starting with free attribution.

  • Kochava fits best

    Mobile teams wanting free entry and broad measurement

  • Tenjin fits best

    Mobile app teams starting with free attribution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kochava 8.9/10 Visit ↗ Tenjin 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #2 in Conversion Tracking #6 in Conversion Tracking
Best for Mobile teams wanting free entry and broad measurement Mobile app teams starting with free attribution
Pricing model Free plan + paid Free plan + paid
Starting price $500/mo $2,000/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Email, Live chat, Phone, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR
Integrations 5,000+ integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Kochava 0/2 · Tenjin 0/2
Mobile app attribution Not checked yet Not checked yet
Offline conversion tracking Not checked yet Not checked yet
Specs
Attribution models multi_touch single_touch
Conversion sources Not checked yet Not checked yet
Monthly event limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan covers mobile and CTV analytics, attribution, and SmartLinks.
  • Tracks campaigns across mobile, web, CTV, and offline channels.
  • Enterprise adds ad revenue measurement and fraud prevention tools.
  • Free plan includes 2,000 conversions per month and access to all Tenjin products
  • Combines ad-spend aggregation with revenue, LTV, ROAS, and retention reporting
  • Supports data exports, warehouse pipelines, APIs, and 1,000 integrations
Cons
  • Web measurement and custom events start with the $500/month Foundation plan.
  • Dynamic audiences and ad revenue measurement require Enterprise at $2,000/month.
  • Its breadth may exceed the needs of teams focused only on basic app analytics.
  • Attribution is single-touch rather than multi-touch
  • The documented default click-through device-matching window is seven days
  • The free plan charges $0.04 per additional conversion
Our verdict

Kochava measures and attributes marketing across mobile apps, mobile and desktop web, connected TV, out-of-home, and offline channels. Advertisers, app marketers, agencies, publishers, and platforms can use it for campaign attribution,…

Read the review →

Tenjin is a mobile measurement and marketing analytics platform for app developers, game studios, publishers, and performance marketers. It connects advertising activity to app installs and in-app events, then brings spend, revenue, cohort…

Read the review →
  1. KochavaConversion Tracking 8.9Free plan
  2. TenjinConversion Tracking 8.5Free plan

Strengths and trade-offs

  • Kochava — where it wins

    • Free plan covers mobile and CTV analytics, attribution, and SmartLinks.
    • Tracks campaigns across mobile, web, CTV, and offline channels.
    • Enterprise adds ad revenue measurement and fraud prevention tools.

    Where it doesn't

    • Web measurement and custom events start with the $500/month Foundation plan.
    • Dynamic audiences and ad revenue measurement require Enterprise at $2,000/month.
    • Its breadth may exceed the needs of teams focused only on basic app analytics.
  • Tenjin — where it wins

    • Free plan includes 2,000 conversions per month and access to all Tenjin products
    • Combines ad-spend aggregation with revenue, LTV, ROAS, and retention reporting
    • Supports data exports, warehouse pipelines, APIs, and 1,000 integrations

    Where it doesn't

    • Attribution is single-touch rather than multi-touch
    • The documented default click-through device-matching window is seven days
    • The free plan charges $0.04 per additional conversion
  • Kochava8.9/10 · Free plan

    Broad campaign measurement with free app analytics and paid plans from $500/month.

    Visit KochavaFull verdict →
  • Tenjin8.5/10 · Free plan

    Mobile-focused attribution and analytics, with a free entry plan and single-touch measurement.

    Visit TenjinFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update