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Head-to-head · Conversion Tracking

Tenjin vs Ruler Analytics

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Tenjin #6 in Conversion Tracking 8.5/10 Free plan Free plan✓ 0 of 2 features Visit Tenjin
Ruler Analytics #8 in Conversion Tracking 8.3/10 Paid ✓ 0 of 2 features Try Ruler Analytics

Tenjin leads on 1 check, Ruler Analytics on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTenjin · 8.5/10
  • Free planonly Tenjin

Tenjin scores higher on our rubric for conversion tracking: 8.5 against 8.3 out of 10; our editors rank them #6 and #8.

Tenjin offers free plan; Ruler Analytics doesn't.

Tenjin is the better fit for mobile app teams starting with free attribution. Ruler Analytics is the better fit for teams linking calls, forms and CRM revenue.

  • Tenjin fits best

    Mobile app teams starting with free attribution

  • Ruler Analytics fits best

    Teams linking calls, forms and CRM revenue

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Side by side

Feature Tenjin 8.5/10 Visit ↗ Ruler Analytics 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #6 in Conversion Tracking #8 in Conversion Tracking
Best for Mobile app teams starting with free attribution Teams linking calls, forms and CRM revenue
Pricing model Free plan + paid Paid
Starting price $2,000/yr —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Integrations 1,000+ integrations 20 integrations
Features Tenjin 0/2 · Ruler Analytics 0/2
Mobile app attribution Not checked yet Not checked yet
Offline conversion tracking Not checked yet Not checked yet
Specs
Attribution models single_touch Not checked yet
Conversion sources Not checked yet Not checked yet
Monthly event limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Free plan includes 2,000 conversions per month and access to all Tenjin products
  • Combines ad-spend aggregation with revenue, LTV, ROAS, and retention reporting
  • Supports data exports, warehouse pipelines, APIs, and 1,000 integrations
  • Connects inbound calls to sources, campaigns and CRM revenue.
  • Tracks forms, live chat, ecommerce and offline conversions.
  • Supports multi-touch, data-driven and impression attribution.
Cons
  • Attribution is single-touch rather than multi-touch
  • The documented default click-through device-matching window is seven days
  • The free plan charges $0.04 per additional conversion
  • Paid product with no free plan.
  • Small is capped at 10k monthly visits.
  • Advanced starts at 100k visits per month.
Our verdict

Tenjin is a mobile measurement and marketing analytics platform for app developers, game studios, publishers, and performance marketers. It connects advertising activity to app installs and in-app events, then brings spend, revenue, cohort…

Read the review →

Ruler Analytics is a web-based marketing measurement platform for marketers and sales teams that need to connect campaign activity with leads and revenue. Its call-tracking feature assigns visitor-specific dynamic phone numbers to inbound…

Read the review →
  1. TenjinConversion Tracking 8.5Free plan
  2. Ruler AnalyticsConversion Tracking 8.3Paid

Strengths and trade-offs

  • Tenjin — where it wins

    • Free plan includes 2,000 conversions per month and access to all Tenjin products
    • Combines ad-spend aggregation with revenue, LTV, ROAS, and retention reporting
    • Supports data exports, warehouse pipelines, APIs, and 1,000 integrations

    Where it doesn't

    • Attribution is single-touch rather than multi-touch
    • The documented default click-through device-matching window is seven days
    • The free plan charges $0.04 per additional conversion

  • Ruler Analytics — where it wins

    • Connects inbound calls to sources, campaigns and CRM revenue.
    • Tracks forms, live chat, ecommerce and offline conversions.
    • Supports multi-touch, data-driven and impression attribution.

    Where it doesn't

    • Paid product with no free plan.
    • Small is capped at 10k monthly visits.
    • Advanced starts at 100k visits per month.

More comparisons

All conversion tracking comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update