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Head-to-head · Conversion Tracking

Adjust vs Airbridge

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adjust #1 in Conversion Tracking 9.3/10 Pricing on request ✓ 0 of 2 features Visit Adjust
Airbridge #4 in Conversion Tracking 8.7/10 30-day trial Free trial✓ 0 of 2 features Visit Airbridge

Adjust leads on 0 checks, Airbridge on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 9.3/10
  • Free trialonly Airbridge

Adjust scores higher on our rubric for conversion tracking: 9.3 against 8.7 out of 10; our editors rank them #1 and #4.

Adjust is the better fit for teams needing mobile and web attribution. Airbridge is the better fit for teams tracking web-to-app and mobile campaigns.

  • Adjust fits best

    Teams needing mobile and web attribution

  • Airbridge fits best

    Teams tracking web-to-app and mobile campaigns

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Side by side

Feature Adjust 9.3/10 Visit ↗ Airbridge 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in Conversion Tracking #4 in Conversion Tracking
Best for Teams needing mobile and web attribution Teams tracking web-to-app and mobile campaigns
Pricing model Paid Paid
Starting price — $40/mo
Free plan — —
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web, iOS, Android
Support Email, Docs Tickets, Docs
Compliance GDPR, ISO 27001, 2FA SOC 2, ISO 27001, GDPR
Integrations 3,000+ integrations 350+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adjust 0/2 · Airbridge 0/2
Mobile app attribution Not checked yet Not checked yet
Offline conversion tracking Not checked yet Not checked yet
Specs
Attribution models multi_touch multi_touch
Conversion sources Not checked yet Not checked yet
Monthly event limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Measures clicks, impressions, reattributions, revenue, and subscriptions
  • Combines multi-touch reporting with web attribution and deep linking
  • Supports raw-data exports and server-to-server event integration
  • Tracks web-to-app journeys alongside mobile ad attribution.
  • Growth adds multi-touch reports, fraud detection, and custom events.
  • Exports raw data to S3, BigQuery, and Snowflake on Growth.
Cons
  • Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access
  • Core covers attribution for Google, Meta, Apple Ads, and TikTok only.
  • Core includes 500,000 data points; additional points cost $0.0001 each.
  • Growth pricing is custom and based on MAU or installs.
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes app installs, reattributions, clicks, and impressions, and includes campaign analytics, lifecycle reporting, revenue…

Read the review →

Airbridge is a cloud marketing measurement platform for mobile and web-app businesses. It connects advertising touchpoints with installs, conversions, subscriptions, purchases, and revenue across web and mobile journeys. Teams running…

Read the review →
  1. AdjustConversion Tracking 9.3Pricing on request
  2. AirbridgeConversion Tracking 8.730-day trial

Strengths and trade-offs

  • Adjust — where it wins

    • Measures clicks, impressions, reattributions, revenue, and subscriptions
    • Combines multi-touch reporting with web attribution and deep linking
    • Supports raw-data exports and server-to-server event integration

    Where it doesn't

    • Base is free only for the first year
    • Core and Enterprise pricing requires contacting sales
    • Base support is limited to English email and Help Center access

  • Airbridge — where it wins

    • Tracks web-to-app journeys alongside mobile ad attribution.
    • Growth adds multi-touch reports, fraud detection, and custom events.
    • Exports raw data to S3, BigQuery, and Snowflake on Growth.

    Where it doesn't

    • Core covers attribution for Google, Meta, Apple Ads, and TikTok only.
    • Core includes 500,000 data points; additional points cost $0.0001 each.
    • Growth pricing is custom and based on MAU or installs.
  • Adjust9.3/10 · Pricing on request

    Broad app attribution and reporting, with sales-led pricing and no ongoing free plan.

    Visit AdjustFull verdict →
  • Airbridge8.7/10 · 30-day trial

    Connect web and mobile campaign touchpoints to revenue, retention, and app outcomes.

    Visit AirbridgeFull verdict →

More comparisons

All conversion tracking comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update